Food Hub is an innovative multiplatform site that showcases New Zealand’s most trusted recipes, from the APN family of newspapers and magazines.
Recipes: 7,500 trusted recipes at launch drawn from APN’s publications including The New Zealand Herald, The New Zealand Woman’s Weekly, The New Zealand Listener and the Regional Newspaper Network.
Useful Tools: Search and many functions are free, but registered foodhub.co.nz members are able to access additional benefits that include shopping list functions, competition entry, saving their favourite recipes and commenting.
Sharing: Social media engagement throughout the site gives readers the ability to share recipes and comment.
Use it anywhere: Responsive design allows the site to optimise for the best view based on the device being used – desktop, phone or tablet.
Video: Instructional videos on how to perfect a cooking technique or “how to” recipes are featured throughout the site.
To find out more about advertising opportunities, or if you have any questions at all about advertising on Food Hub please contact your APN Account Manager or contact us now.
It's what our readers want
Qualitative research conducted by APN discovered a true need for the Food Hub, with a real demand from Kiwis for an online trove of recipes that speak our language and importantly, use NZ standard weights and measurements.
Some key insights from the research are:
“Most recipes I do Google are American, so if you can go straight to a New Zealand website that would be great”
“It’s a great idea ….they’re all New Zealand and all those publications are places I have seen things I’ve liked”
“The Food Hub would be practical. Right, what can I do with asparagus and beef tonight?”