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The start of the year is a time of change, with the best and brightest minds looking to the next chapter of their careers. Their New Year aspirations will be shaped by who they talk to, what they see, hear and read. Makes you wonder - how will you reach the perfect candidate?
career13, New Zealand’s leading career showcase returns for 2013. The NZ Herald's award winning print and digital news environments in which career13 resides makes it easy for your business to reach the people that are looking for you and more importantly those that are not. Over 75% of New Zealanders are not actively looking for a job. career13 can help you reach this passive audience.
Start the year with career13 and help write the next chapter for New Zealanders.
The next chapter - choose career13
Audience: Highly engaged, high socio-economic and influential audience – these are the people you want to talk to
Savings: Save up to 70% on rate card across dedicated career14 packages
Timing: Positioned to capture the candidates who decide that the New Year is the time for a new challenge
Reach: Speak to a nationwide audience and beyond via our multimedia packages
Marketing: A comprehensive consumer marketing campaign covers print, magazines, online, mobile, tablet, radio and search.
The smartest and most accessible career offering yet
Building on 2012’s digital component, career13 introduces a range of new platforms to the portfolio. Alongside the flagship print editions and NZ Herald Online, the integrated packages now incorporate commercially driven content, and the in-demand mobile and tablet environments, allowing you to tell your story directly to a combined audience of over 1.35 million people.
The power of these channels provides an unprecedented opportunity to connect with active and passive candidates. Here’s an overview of what’s on offer:
Print: The New Zealand Herald is regarded as one of New Zealand's most trusted and reliable brands, informing New Zealand for over 150 years. Edirotailly career13 will provide readers with everything they are looking for and more. Featuring in-depth articles, a salary guide, industry profiles and interviews with some of New Zealand's leaders, career13 is the idea environment for your recruitment advertising.
Online: career13’s online component is fully housed on NZ Herald Online providing you greater reach to your key candidates. Using contextual advertising to match the advertised role with editorial content, career13 targets those interested in your industry, and provides a direct way to speak to passive and active candidates from New Zealand and overseas.
Mobile and Tablet: Mobile is changing the way people consume media and enables you to target potential candidates while they are on the move. Advertising within our iPad app is another great career13 opportunity targeting readers within a rich and engaging experience.
Your story: Every company has a story - whether you want to profile your company, tell stories of key placements or outline your thoughts on the employment market. Housed within the new online home at nzherald.co.nz/career13, and within the NZ Herald iPad and iPhone apps, this commercially driven content will provide recruiters with a platform to communicate alongside their advertised roles.
Combined offering: These platforms provide an ongoing dialogue with candidates throughout the day. From the moment they wake up and check their smartphone, read the paper with their morning coffee, check the news online from their office desktop, through to relaxing with their tablet after work, the Herald’s huge audience will have multiple interactions with career13 throughout the week of publication.
Talk to one of our dedicated team now, call 09 373 6490 or email email@example.com