Bay of Plenty Times

The Bay of Plenty Times, bayofplentytimes.co.nz and their associated publications are the driving forces behind the Western Bay of Plenty’s premier multimedia publishing business. The newspaper and website bring readers the best and most up-to-date local news, sport and features, local community news, as well as the best of national and world news, business and rural, property and entertainment. They are also leaders in providing a platform for local advertising.

The Bay of Plenty Times Weekend has major coverage of local news and opinion, including high-profile Bay columnists, obituaries, world section, sports, business, employment and classified advertising, and a local features section that gives readers the inside story on important issues. A section is also devoted to property and commercial. The Bay of Plenty Times Weekend also features a pull-out magazine, titled Indulge, which focuses on lifestyle, food, fashion, beauty, people, the local social scene as well as television and entertainment.

The Bay of Plenty Times was awarded Newspaper of the Year (up to 30,000 circulation) at the 2012 Canon Media Awards.

Distribution is to the Bay of Plenty and surrounds; Monday to Saturday in the morning.

In addition to the print publication, bayofplentytimes.co.nz provides a digital presence for the region - find out more here.

Reader Profile:

Bay of Plenty Times attracts a strong core of influential local industry leaders, with its readership being skewed to those employed in the top 3 occupation groups. They tend to be financially stable mortgage-free home owners who enjoy spending time together as a family.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Female 52.50%
Male 47.50%
Top 3 Socios 35.00%
Top 3 Occupations 10.00%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 0.00%
Lifestage Two – Independent Young Adults 12.50%
Lifestage Three – Adults with Young Families 12.50%
Lifestage Four – Adults with Older Children 5.00%
Lifestage Five – Empty Nesters 67.50%
Household Income $80,000+ 27.50%
Home Owners 55.00%
Mortgage Free Home Owners 40.00%

 

INDEX

% of readers

LIFESTYLE

I like reading about new cosmetics and skincare products 135 17.50%
I am good at managing my money 128 60.00%
I mostly buy well known brands 123 50.00%
I like to use products that are derived from nature 121 47.50%
The way my car looks is important to me 120 40.00%
I usually do one main weekly shop and don't buy much else 117 65.00%
Source: Nielsen CMI Q1 - Q4 2013 AP15+, ABC 12 Months to 31st December 2013

READERSHIP

40,000

CIRCULATION

15,621

FREQUENCY

Monday to Saturday

SIZE

Mon - Fri Compact. Saturday Broadsheet