Bay of Plenty Times

The Bay of Plenty Times, bayofplentytimes.co.nz and their associated publications are the driving forces behind the Western Bay of Plenty’s premier multimedia publishing business. The newspaper and website bring readers the best and most up-to-date local news, sport and features, local community news, as well as the best of national and world news, business and rural, property and entertainment. They are also leaders in providing a platform for local advertising.

The Bay of Plenty Times Weekend has major coverage of local news and opinion, including high-profile Bay columnists, obituaries, world section, sports, business, employment and classified advertising, and a local features section that gives readers the inside story on important issues. A section is also devoted to property and commercial. The Bay of Plenty Times Weekend also features a pull-out magazine, titled Indulge, which focuses on lifestyle, food, fashion, beauty, people, the local social scene as well as television and entertainment.

The Bay of Plenty Times was awarded Newspaper of the Year (up to 30,000 circulation) at the 2012 and 2013 Canon Media Awards.

Distribution is to the Bay of Plenty and surrounds; Monday to Saturday in the morning.

In addition to the print publication, bayofplentytimes.co.nz provides a digital presence for the region - find out more here.

Reader Profile:

Bay of Plenty Times attracts a strong core of influential local industry leaders, with its readership being skewed to those employed in the top 3 occupation groups. They tend to be financially stable mortgage-free home owners who enjoy spending time together as a family.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Female 55.56%
Male 44.44%
Top 3 Socios 38.89%
Top 3 Occupations 13.89%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 0.00%
Lifestage Two – Independent Young Adults 8.33%
Lifestage Three – Adults with Young Families 11.11%
Lifestage Four – Adults with Older Children 13.89%
Lifestage Five – Empty Nesters 66.67%
Household Income $80,000+ 22.22%
Home Owners 58.33%
Mortgage Free Home Owners 38.89%

 

INDEX

% of readers

LIFESTYLE

I like reading about new cosmetics and skincare products 150 17.00%
I always check the country of origin before buying 124 31.00%
I find it easy to deal with money matters 116 50.00%
Garden is as important as other rooms in my house 115 53.00%
The finer things in life are important to me 115 22.00%
People would say I am organised 114 64.00%
Source: Nielsen CMI Regional 2Y/E June 2014 AP15+, ABC 12 Months to 30th June 2014

READERSHIP

36,000

CIRCULATION

15,088

FREQUENCY

Monday to Saturday

SIZE

Mon - Fri Compact. Saturday Broadsheet