Bay of Plenty Times

The Bay of Plenty Times, bayofplentytimes.co.nz and their associated publications are the driving forces behind the Western Bay of Plenty’s premier multimedia publishing business. The newspaper and website bring readers the best and most up-to-date local news, sport and features, local community news, as well as the best of national and world news, business and rural, property and entertainment. They are also leaders in providing a platform for local advertising.

The Bay of Plenty Times Weekend has major coverage of local news and opinion, including high-profile Bay columnists, obituaries, world section, sports, business, employment and classified advertising, and a local features section that gives readers the inside story on important issues. A section is also devoted to property and commercial. The Bay of Plenty Times Weekend also features a pull-out magazine, titled Indulge, which focuses on lifestyle, food, fashion, beauty, people, the local social scene as well as television and entertainment.

The Bay of Plenty Times was awarded Newspaper of the Year (up to 30,000 circulation) at the 2012 and 2013 Canon Media Awards.

Distribution is to the Bay of Plenty and surrounds; Monday to Saturday in the morning.

In addition to the print publication, bayofplentytimes.co.nz provides a digital presence for the region - find out more here.

Reader Profile:

Bay of Plenty Times attracts a strong core of influential local industry leaders, with its readership being skewed to those employed in the top 3 occupation groups. They tend to be financially stable mortgage-free home owners who enjoy spending time together as a family.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Female 51.22%
Male 48.78%
Top 3 Socios 36.59%
Top 3 Occupations 14.63%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 0.00%
Lifestage Two – Independent Young Adults 9.76%
Lifestage Three – Adults with Young Families 12.20%
Lifestage Four – Adults with Older Children 7.32%
Lifestage Five – Empty Nesters 68.29%
Household Income $80,000+ 34.15%
Home Owners 60.98%
Mortgage Free Home Owners 46.34%

 

INDEX

% of readers

LIFESTYLE

I get beauty ideas from celebrities 168 7.00%
I am good at managing my money 138 63.00%
I am passionate about cars 136 20.00%
I take care of my appearance at all times 123 49.00%
I love driving 121 46.00%
I like to use products that are derived from nature 120 49.00%
Source: Nielsen CMI Q2 2013 - Q1 2014 AP15+, ABC 12 Months to 31st March 2014

READERSHIP

41,000

CIRCULATION

15,254

FREQUENCY

Monday to Saturday

SIZE

Mon - Fri Compact. Saturday Broadsheet