Bite

Dedicated to food, health and wellness, this exciting weekly liftout is packed with inspiration, tips and tools for a better you.

Food plays a major focus; Bite is designed as a bible for busy people who love food and is full of ideas, recipes, tips and tricks.

An expert editorial team also offers ideas for pursuing healthier lifestyles – from guidance on relationships, family and parenting, to practical advice on balancing mind and body.

Each week Bite has a themed issue giving readers recipes, advice and tips on how get the most out of their week night meals. 

The best Bite content, ideas and inspiration can be found on bite.co.nz – an exciting, innovative new multiplatform site that showcases New Zealand’s most trusted recipes, from the APN family of newspapers and magazines.

What does this mean for advertisers?

Beautifully styled with an accessible, contemporary design, Bite provides the perfect environment to target those all-important household decision makers concerned with the health and wellbeing of their families every week.

Reader Profile

Bite reaches over 220,000 readers each week, with an average household income over $100k.

More than half of Bite’s readers are the main household shopper, responsible for the day-to-day purchasing decisions of the household. Their main shopping days are Monday, Friday and Saturday but they are likely to buy something most days of the week. Bite is reaching these readers as they plan their weekly shop as well as tonight’s dinner.

Bite readers are often give advice or make recommendations to friends or family on which new foods to try, and they are more likely than the population to consider themselves a food connoisseur.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Female 64.00%
Male 36.00%
Top 3 Socios 64.89%
Top 3 Occupations 21.33%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 3.56%
Lifestage Two – Independent Young Adults 9.78%
Lifestage Three – Adults with Young Families 13.78%
Lifestage Four – Adults with Older Children 16.89%
Lifestage Five – Empty Nesters 56.00%
Household Income $80,000+ 53.33%
Home Owners 69.33%
Mortgage Free Home Owners 42.67%

 

INDEX

% of readers

LIFESTYLE

I prefer to buy beauty products somewhere I get expert advice 145 27.00%
I am in financially comfortable circumstances 133 42.00%
I always check the country of origin before I buy 129 28.00%
I love reading and trying new recipes 119 35.00%
I am a top up shopper and buy something most days 117 18.00%
I don't have enough "me" time 116 24.00%
Source: Nielsen CMI Q2 2013 - Q1 2014 AP10+

READERSHIP

225,000

FREQUENCY

Weekly, Monday

SIZE

Square Compact