Bite

Dedicated to food, health and wellness, this exciting weekly liftout is packed with inspiration, tips and tools for a better you.

Food plays a major focus; Bite is designed as a bible for busy people who love food and is full of ideas, recipes, tips and tricks.

An expert editorial team also offers ideas for pursuing healthier lifestyles – from guidance on relationships, family and parenting, to practical advice on balancing mind and body.

Each week Bite has a themed issue giving readers recipes, advice and tips on how get the most out of their week night meals. 

The best Bite content, ideas and inspiration can be found on bite.co.nz – an exciting, innovative new multiplatform site that showcases New Zealand’s most trusted recipes, from the APN family of newspapers and magazines.

What does this mean for advertisers?

Beautifully styled with an accessible, contemporary design, Bite provides the perfect environment to target those all-important household decision makers concerned with the health and wellbeing of their families every week.

Reader Profile

Bite reaches over 220,000 readers each week, with an average household income over $100k.

More than half of Bite’s readers are the main household shopper, responsible for the day-to-day purchasing decisions of the household. Their main shopping days are Monday, Friday and Saturday but they are likely to buy something most days of the week. Bite is reaching these readers as they plan their weekly shop as well as tonight’s dinner.

Bite readers are often give advice or make recommendations to friends or family on which new foods to try, and they are more likely than the population to consider themselves a food connoisseur.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Female 62.78%
Male 37.22%
Top 3 Socios 62.33%
Top 3 Occupations 20.63%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 3.14%
Lifestage Two – Independent Young Adults 10.76%
Lifestage Three – Adults with Young Families 13.90%
Lifestage Four – Adults with Older Children 18.39%
Lifestage Five – Empty Nesters 53.81%
Household Income $80,000+ 51.12%
Home Owners 67.26%
Mortgage Free Home Owners 40.81%

 

INDEX

% of readers

LIFESTYLE

Had wine with a meal in the last 7 days 143 43.69%
Went to a mall in the last 7 days 125 46.86%
I stick to the cosmetic and beauty products I know well 124 48.32%
Went to a dinner party with friends/family in the last 7 days 121 20.13%
Tried out a new recipe in the last 7 days 120 33.72%
Put quality ahead of costs 112 42.56%

Source: Nielsen CMI Q1 - Q4 2013 AP10+

READERSHIP

223,000

FREQUENCY

Weekly, Monday

SIZE

Square Compact