TrueCommercial

A standalone section every Saturday, combined with the Business section every Wednesday, and online at truecommercial.co.nz, TrueCommercial is a unique environment designed to give investors large and small, information about this specialised property market and the influences that drive it.

With separate environments for Property Investment, Properties To Let or Lease, Business Opportunities and Business for Sale and Wanted, Commercial Property is a destination read.

For online advertising opportunities with TrueCommercial, click here.

What does this mean for advertisers?

TrueCommercial in the Herald helps you easily and effectively reach your key audience – influential decision makers with the means to invest.

Reader Profile

TrueCommercial is a male skewed section, which is well read by business decision makers in the top occupation groups.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 60.99%
Female 39.01%
Top 3 Socios 65.96%
Top 3 Occupations 28.37%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 0.71%
Lifestage Two – Independent Young Adults 12.06%
Lifestage Three – Adults with Young Families 14.89%
Lifestage Four – Adults with Older Children 20.57%
Lifestage Five – Empty Nesters 51.77%
Household Income $80,000+ 56.03%
Home Owners 67.38%
Mortgage Free Home Owners 38.30%

 

INDEX

% of readers

LIFESTYLE

I find it difficult to switch off from work 127 21.00%
I find it easy to deal with money matters 117 47.00%
I put qualitty ahead of costs 114 45.00%
Work is more than just a job 113 47.00%
Friends look to me for advice on major purchase decisions 112 18.00%
I am in financially comfortable circumstances 112 39.00%

Source: Nielsen CMI Q3 13 - Q2 14 AP15+

SATURDAY READERSHIP

102,000

WEDNESDAY READERSHIP

85,000

FREQUENCY

Saturday and Wednesday

SIZE

Broadsheet (Saturday), Compact (Wednesday)