Commercial Property

As a standalone section every Saturday and combined with the Business section every Wednesday, Commercial Property is a unique environment designed to give investors large and small, information about this specialised property market and the influences that drive it.

With separate environments for Property Investment, Properties To Let or Lease, Business Opportunities and Business for Sale and Wanted, Commercial Property is a destination read.

For 5 reasons to advertise in Commercial Property and Packaging Prices click here

What does this mean for advertisers?

Commercial Property in the Herald helps you easily and effectively reach your key audience – influential decision makers with the means to invest.

Reader Profile

Commercial Property is a male skewed section, which is well read by business decision makers in the top occupation groups.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 59.59%
Female 40.41%
Top 3 Socios 62.33%
Top 3 Occupations 26.71%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 0.68%
Lifestage Two – Independent Young Adults 14.38%
Lifestage Three – Adults with Young Families 15.07%
Lifestage Four – Adults with Older Children 21.92%
Lifestage Five – Empty Nesters 47.95%
Household Income $80,000+ 54.79%
Home Owners 61.64%
Mortgage Free Home Owners 34.93%

 

INDEX

% of readers

LIFESTYLE

New Zealand is heading in the right direction 132 39.73%
It is important to be involved with my local community 127 39.04%
Friends look to me for advice on major purchase decisions 120 20.55%
I put quality ahead of cost 117 44.52%
Wine is an important part of my weekly shop 116 16.44%
Source: Nielsen CMI Q1 - Q4 2013 AP15+

SATURDAY READERSHIP

105,000

WEDNESDAY READERSHIP

87,000

FREQUENCY

Saturday and Wednesday

SIZE

Broadsheet (Saturday), Compact (Wednesday)