Commercial Property

As a standalone section every Saturday and combined with the Business section every Wednesday, Commercial Property is a unique environment designed to give investors large and small, information about this specialised property market and the influences that drive it.

With separate environments for Property Investment, Properties To Let or Lease, Business Opportunities and Business for Sale and Wanted, Commercial Property is a destination read.

For 5 reasons to advertise in Commercial Property and Packaging Prices click here

What does this mean for advertisers?

Commercial Property in the Herald helps you easily and effectively reach your key audience – influential decision makers with the means to invest.

Reader Profile

Commercial Property is a male skewed section, which is well read by business decision makers in the top occupation groups.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 60.14%
Female 39.13%
Top 3 Socios 65.94%
Top 3 Occupations 28.26%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 0.72%
Lifestage Two – Independent Young Adults 12.32%
Lifestage Three – Adults with Young Families 14.49%
Lifestage Four – Adults with Older Children 21.74%
Lifestage Five – Empty Nesters 50.72%
Household Income $80,000+ 56.52%
Home Owners 67.39%
Mortgage Free Home Owners 38.41%

 

INDEX

% of readers

LIFESTYLE

I find it easy to deal with money matters 119 49.00%
I need my mobile when I take overseas trips 117 26.00%
It's important to be involved with my local community 115 35.00%
My life is full on 114 49.00%
It's essential I plan for the future 111 75.00%
People take my opinion seriously 111 48.00%
Source: Nielsen CMI Q2 2013 - Q1 2014 AP15+

SATURDAY READERSHIP

101,000

WEDNESDAY READERSHIP

82,000

FREQUENCY

Saturday and Wednesday

SIZE

Broadsheet (Saturday), Compact (Wednesday)