Sunday Early General News

Herald on Sunday delivers market leading coverage across Auckland and North of Taupo. Credible, concise and covering the latest breaking news stories, Herald on Sunday contains the perfect blend of hard news, entertaining columnists and up-lifting stories from New Zealand and abroad.

How readers engage with the Early General News section of Herald on Sunday

Readers discuss the Herald on Sunday news section as providing a good concise summary of the news of the week. It is seen as a comparatively lighter read, befitting the casual mood of a Sunday.

“The front page is colourful. Has more of a magazine feel – not all the writing. I like that because Sunday people don’t want to be stressed. It gives the feeling of a lazy Sunday.”

News in the Herald on Sunday strongly engages with readers by ‘altering my thoughts and feelings’, ‘educating me’ and ‘absorbing me’.

What does this mean for advertisers?

Early General News consistently delivers an exceptionally large, broad audience of readers. Newspapers provide an environment where consumers are actively engaged with the paper. For these readers, the advertising is as important as the editorial content for discovering the best deals, services and products in the market.

Herald on Sunday offers advertisers a high quality audience, this combined with competitive rates offers tremendous value to advertisers.

Reader Profile

Nine out of ten Herald on Sunday readers will engage with Early General News content. These readers are career driven and are generally well regarded opinion leaders. They earn good money and like to invest to safeguard their future.






% of readers


Male 48.66%
Female 51.34%
Top 3 Socios 57.91%
Top 3 Occupations 24.78%


% of readers


Lifestage One – Dependent Children 2.69%
Lifestage Two – Independent Young Adults 15.52%
Lifestage Three – Adults with Young Families 17.61%
Lifestage Four – Adults with Older Children 20.30%
Lifestage Five – Empty Nesters 43.88%
Household Income $80,000+ 52.54%
Home Owners 60.30%
Mortgage Free Home Owners 28.66%



% of readers


I am a top up shopper and buy something most days 128 20.00%
Higher prices mean better quality 125 20.00%
I spend lots of money on clothes 119 9.00%
I am at my best with a crowd 111 23.00%
I like to use products that are scientifically proven 111 38.00%
I go to the gym at least twice a wekk 110 11.00%
Source: Nielsen CMI Q2 2013 - Q1 2014 AP15+




Weekly, Sunday