Sunday Early General News

Herald on Sunday delivers market leading coverage across Auckland and North of Taupo. Credible, concise and covering the latest breaking news stories, Herald on Sunday contains the perfect blend of hard news, entertaining columnists and up-lifting stories from New Zealand and abroad.

How readers engage with the Early General News section of Herald on Sunday

Readers discuss the Herald on Sunday news section as providing a good concise summary of the news of the week. It is seen as a comparatively lighter read, befitting the casual mood of a Sunday.

“The front page is colourful. Has more of a magazine feel – not all the writing. I like that because Sunday people don’t want to be stressed. It gives the feeling of a lazy Sunday.”

News in the Herald on Sunday strongly engages with readers by ‘altering my thoughts and feelings’, ‘educating me’ and ‘absorbing me’.


What does this mean for advertisers?

Early General News consistently delivers an exceptionally large, broad audience of readers. Newspapers provide an environment where consumers are actively engaged with the paper. For these readers, the advertising is as important as the editorial content for discovering the best deals, services and products in the market.

Herald on Sunday offers advertisers a high quality audience, this combined with competitive rates offers tremendous value to advertisers.

Reader Profile

Nine out of ten Herald on Sunday readers will engage with Early General News content. These readers are career driven and are generally well regarded opinion leaders. They earn good money and like to invest to safeguard their future.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 49.00%
Female 51.00%
Top 3 Socios 58.69%
Top 3 Occupations 23.08%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 2.56%
Lifestage Two – Independent Young Adults 17.95%
Lifestage Three – Adults with Young Families 19.09%
Lifestage Four – Adults with Older Children 19.66%
Lifestage Five – Empty Nesters 40.46%
Household Income $80,000+ 52.42%
Home Owners 57.55%
Mortgage Free Home Owners 27.92%

 

INDEX

% of readers

LIFESTYLE

New Zealand is heading in the right direction 124 37.32%
My friends come to me for advice when buying a car 119 9.69%
I go to the gym at least twice a week 118 12.54%
I spend lots of money on clothes 117 8.83%
I try to dine out once a week 116 13.11%
I need my mobile when I take overseas trips 113 24.50%
Source: Nielsen CMI Q1 - Q4 2013 AP15+

READERSHIP

351,000

FREQUENCY

Weekly, Sunday

SIZE

Compact