Element

Element aims to inspire and guide Kiwis to transform New Zealand into the healthiest, most liveable destination on the planet. Kiwis have indicated in our research that they want to be inspired to change their lives for the better, and become more sustainable, but don’t always have time to find out how to achieve this. Element is responding to this growing need by providing real insight into local and global sustainability, health and business issues.

In addition to premium and standard positions, Element also offers advertisers dedicated, cost-effective advertising environments within the Element Directory.

Element provides an integrated media solution with a permanent digital section on NZ Herald Online - elementmagazine.co.nz - in addition to the print publication. 

What some of our readers have to say about Element

“Some pages you might rip out and keep.”

“I think there’s something for everybody in it. It actually picks up a bit of your travel thing, your gardening, your VIVA supplement, your Business supplement. It speaks to all those things but from a different viewpoint.”

“An interesting, relevant, topical magazine covering local and international environmental issues.”

 

What does this mean for advertisers?

Element is the largest circulating magazine in the health, sustainable lifestyle or ethical business sectors in New Zealand.

Reader Profile

Element readers range from influential business decision makers, to wealthy families who are trying to do their bit. They are significantly more likely to be in the top three socio-economic levels, with incomes well ahead of average.


GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 47.29%
Female 53.49%
Top 3 Socios 65.12%
Top 3 Occupations 27.91%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 3.10%
Lifestage Two – Independent Young Adults 11.63%
Lifestage Three – Adults with Young Families 14.73%
Lifestage Four – Adults with Older Children 19.38%
Lifestage Five – Empty Nesters 52.71%
Household Income $80,000+ 52.71%
Home Owners 72.87%
Mortgage Free Home Owners 41.09%

 

INDEX

% of readers

LIFESTYLE

I am in financially comfortable circumstances 133 43.00%
My garden is as important as other rooms in the house 131 54.00%
I buy organic food whenever I can 124 22.00%
I like to stand out from the crowd 124 22.00%
I try to buy NZ made products often 122 48.00%
It's important to make investments now for the future 121 60.00%
Source: Nielsen CMI Q3 13 - Q2 14 AP10+

READERSHIP

129,000

FREQUENCY

Monthly, Last Monday

SIZE

Square Compact