Element aims to inspire and guide Kiwis to transform New Zealand into the healthiest, most liveable destination on the planet. Kiwis have indicated in our research that they want to be inspired to change their lives for the better, and become more sustainable, but don’t always have time to find out how to achieve this. Element is responding to this growing need by providing real insight into local and global sustainability, health and business issues.

In addition to premium and standard positions, Element also offers advertisers dedicated, cost-effective advertising environments within the Element Directory.

What some of our readers have to say about Element

“Some pages you might rip out and keep.”

“I think there’s something for everybody in it. It actually picks up a bit of your travel thing, your gardening, your VIVA supplement, your Business supplement. It speaks to all those things but from a different viewpoint.”

“An interesting, relevant, topical magazine covering local and international environmental issues.”


What does this mean for advertisers?

Element is the largest circulating magazine in the health, sustainable lifestyle or ethical business sectors in New Zealand.

Reader Profile

Element readers range from influential business decision makers, to wealthy families who are trying to do their bit. They are significantly more likely to be in the top three socio-economic levels, with incomes well ahead of average.






% of readers


Male 50.00%
Female 50.00%
Top 3 Socios 66.20%
Top 3 Occupations 26.76%


% of readers


Lifestage One – Dependent Children 3.52%
Lifestage Two – Independent Young Adults 13.38%
Lifestage Three – Adults with Young Families 14.79%
Lifestage Four – Adults with Older Children 18.31%
Lifestage Five – Empty Nesters 48.59%
Household Income $80,000+ 54.93%
Home Owners 67.61%
Mortgage Free Home Owners 37.32%



% of readers


Had brunch/coffee with friends in the last 7 days 138 36.18%
I believe NZ is heading in the right direction 128 38.60%
Try to eat healthy around my busy lifestyle 118 63.00%
People take my opinions seriously 117 50.46%
Put quality ahead of costs 117 44.78%
Easy to deal with money matters 116 48.91%
Source: Nielsen CMI Q1 - Q4 2013 AP10+




Monthly, Last Monday


Square Compact