Element

Element aims to inspire and guide Kiwis to transform New Zealand into the healthiest, most liveable destination on the planet. Kiwis have indicated in our research that they want to be inspired to change their lives for the better, and become more sustainable, but don’t always have time to find out how to achieve this. Element is responding to this growing need by providing real insight into local and global sustainability, health and business issues.

In addition to premium and standard positions, Element also offers advertisers dedicated, cost-effective advertising environments within the Element Directory.

What some of our readers have to say about Element

“Some pages you might rip out and keep.”

“I think there’s something for everybody in it. It actually picks up a bit of your travel thing, your gardening, your VIVA supplement, your Business supplement. It speaks to all those things but from a different viewpoint.”

“An interesting, relevant, topical magazine covering local and international environmental issues.”

 

What does this mean for advertisers?

Element is the largest circulating magazine in the health, sustainable lifestyle or ethical business sectors in New Zealand.

Reader Profile

Element readers range from influential business decision makers, to wealthy families who are trying to do their bit. They are significantly more likely to be in the top three socio-economic levels, with incomes well ahead of average.


GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 50.00%
Female 50.00%
Top 3 Socios 64.18%
Top 3 Occupations 29.85%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 3.73%
Lifestage Two – Independent Young Adults 12.69%
Lifestage Three – Adults with Young Families 14.18%
Lifestage Four – Adults with Older Children 17.16%
Lifestage Five – Empty Nesters 51.49%
Household Income $80,000+ 54.48%
Home Owners 70.15%
Mortgage Free Home Owners 40.30%

 

INDEX

% of readers

LIFESTYLE

I am prepared to pay higher tax/rates for better public transport 144 32.00%
I always check the country of origin before I buy 142 31.00%
I am in financially comfortable circumstances 134 43.00%
The garden is as important as other rooms in my house 130 54.00%
I like to stand out from the crowd 127 22.00%
I buy organic food whenever I can 121 21.00%
Source: Nielsen CMI Q2 2013 - Q1 2014 AP10+

READERSHIP

134,000

FREQUENCY

Monthly, Last Monday

SIZE

Square Compact