Weekday Entertainment

The back of the mainbook features the latest Entertainment news, The Diary, Brain-twisters, a daily What’s On guide including Cinema listings, TV listings, Weather and the popular Sideswipe.

Underpix appear on the back page of the Daily Liftout as a composite “marketplace” of advertisements. Underpix positions are designed to deliver results for advertisers on a limited budget – find out more here.

Find out more about how Herald readers engage with our Entertainment environments such as TimeOut here.


Reader Profile

The Herald’s entertainment readers are more likely than average to be Main Household Shoppers. They like getting out and about, and appreciate the content in the entertainment section to keep them informed on what’s happening

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 49.47%
Female 50.74%
Top 3 Socios 57.45%
Top 3 Occupations 20.32%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 1.38%
Lifestage Two – Independent Young Adults 14.04%
Lifestage Three – Adults with Young Families 15.74%
Lifestage Four – Adults with Older Children 15.85%
Lifestage Five – Empty Nesters 52.98%
Household Income $80,000+ 43.62%
Home Owners 63.19%
Mortgage Free Home Owners 39.57%

 

INDEX

% of readers

LIFESTYLE

I am a top up shopper and buy something most days 128 21.00%
It only feels like a holiday if I leave NZ 116 15.00%
Money is the best measure of success 114 11.00%
I buy organic food whenever I can 114 20.00%
I go to the gym at least twice a week 112 11.00%
You can tell a lot about a person by the car they drive 109 22.00%
Source: Nielsen CMI Q3 13 - Q2 14 AP15+

READERSHIP

188,000

FREQUENCY

Monday to Friday

SIZE

Compact