Weekday Entertainment

The back of the mainbook features the latest Entertainment news, The Diary, Brain-twisters, a daily What’s On guide including Cinema listings, TV listings, Weather and the popular Sideswipe.

Underpix appear on the back page of the Daily Liftout as a composite “marketplace” of advertisements. Underpix positions are designed to deliver results for advertisers on a limited budget – find out more here.

Find out more about how Herald readers engage with our Entertainment environments such as TimeOut here.


Reader Profile

The Herald’s entertainment readers are more likely than average to be Main Household Shoppers. They like getting out and about, and appreciate the content in the entertainment section to keep them informed on what’s happening

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 46.05%
Female 53.75%
Top 3 Socios 53.75%
Top 3 Occupations 17.38%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 2.70%
Lifestage Two – Independent Young Adults 14.49%
Lifestage Three – Adults with Young Families 13.69%
Lifestage Four – Adults with Older Children 17.08%
Lifestage Five – Empty Nesters 51.75%
Household Income $80,000+ 43.06%
Home Owners 62.74%
Mortgage Free Home Owners 38.06%

 

INDEX

% of readers

LIFESTYLE

It only feels like a holiday if I leave New Zealand 137 16.11%
I go to the gym at least twice a week 132 13.98%
I like to wear clothes that are noticed by others 122 18.54%
My friends come to me for advice when they're buying a car 119 9.73%
Friends look to me for advice on major purchasing decisions 117 20.06%
Source: Nielsen CMI Q1 - Q4 2013 AP15+

READERSHIP

200,200

FREQUENCY

Monday to Friday

SIZE

Compact