Weekday Entertainment

The back of the mainbook features the latest Entertainment news, The Diary, Brain-twisters, a daily What’s On guide including Cinema listings, TV listings, Weather and the popular Sideswipe.

Underpix appear on the back page of the Daily Liftout as a composite “marketplace” of advertisements. Underpix positions are designed to deliver results for advertisers on a limited budget – find out more here.

Find out more about how Herald readers engage with our Entertainment environments such as TimeOut here.


Reader Profile

The Herald’s entertainment readers are more likely than average to be Main Household Shoppers. They like getting out and about, and appreciate the content in the entertainment section to keep them informed on what’s happening

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 48.84%
Female 51.36%
Top 3 Socios 56.18%
Top 3 Occupations 20.10%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 1.81%
Lifestage Two – Independent Young Adults 14.17%
Lifestage Three – Adults with Young Families 14.17%
Lifestage Four – Adults with Older Children 16.48%
Lifestage Five – Empty Nesters 53.27%
Household Income $80,000+ 46.23%
Home Owners 64.92%
Mortgage Free Home Owners 39.30%

 

INDEX

% of readers

LIFESTYLE

I go to the gym at least twice a week 126 13.00%
I am a top up shopper and buy something most days 124 19.00%
NZ is heading in the right direction 115 37.00%
I buy organic food whenever I can 115 20.00%
I am at my best in a crowd 111 23.00%
My life is full on 106 45.00%
Source: Nielsen CMI Q2 2013 - Q1 2014 AP15+

READERSHIP

199,000

FREQUENCY

Monday to Friday

SIZE

Compact