Hawke's Bay Today

Hawke’s Bay Today has a fresh, lively look and a primary focus on local and regional news, business and sport. It also offers solid coverage of national and international developments. The paper has a strong features focus covering all topics from food and wine, agriculture and horticulture, home and garden, to books, travel, the arts, entertainment, health and technology.

Hawke's Bay Today is distributed to the Hawke's Bay area and surrounds in the morning Monday to Saturday.

In addition to the print publication, hawkesbaytoday.co.nz provides a digital presence for the region - find out more here.

Reader Profile:

Hawkes Bay Today readers are generally in very financially comfortable living situations. Their earning capacity is well ahead of the regional average, and they are inclined to indulge from time to time – especially if it involves food or wine.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 49.09%
Female 50.91%
Top 3 Socios 40.00%
Top 3 Occupations 12.73%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 3.64%
Lifestage Two – Independent Young Adults 10.91%
Lifestage Three – Adults with Young Families 16.36%
Lifestage Four – Adults with Older Children 10.91%
Lifestage Five – Empty Nesters 58.18%
Household Income $80,000+ 41.82%
Home Owners 70.91%
Mortgage Free Home Owners 41.82%

 

INDEX

% of readers

LIFESTYLE

My friends come to me for advice when they are buying a car 178 14.55%
I am passionate about cars 148 23.64%
I am in financially comfortable circumstances 129 43.64%
I often eat on the run 125 23.64%
I love driving 123 49.09%
I try to buy New Zealand made products as often as I can 121 50.91%
Source: Nielsen CMI Q1 - Q4 2013 AP15+, ABC 12 Months to 31st December 2013

READERSHIP

55,000

CIRCULATION

21,013

FREQUENCY

Monday to Saturday

SIZE

Mon - Fri Compact. Saturday Broadsheet