Hawke's Bay Today

Hawke’s Bay Today has a fresh, lively look and a primary focus on local and regional news, business and sport. It also offers solid coverage of national and international developments. The paper has a strong features focus covering all topics from food and wine, agriculture and horticulture, home and garden, to books, travel, the arts, entertainment, health and technology.

Hawke's Bay Today is distributed to the Hawke's Bay area and surrounds in the morning Monday to Saturday.

In addition to the print publication, hawkesbaytoday.co.nz provides a digital presence for the region - find out more here.

Reader Profile:

Hawkes Bay Today readers are generally in very financially comfortable living situations. Their earning capacity is well ahead of the regional average, and they are inclined to indulge from time to time – especially if it involves food or wine.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 45.28%
Female 54.72%
Top 3 Socios 35.85%
Top 3 Occupations 13.21%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 3.77%
Lifestage Two – Independent Young Adults 11.32%
Lifestage Three – Adults with Young Families 13.21%
Lifestage Four – Adults with Older Children 11.32%
Lifestage Five – Empty Nesters 60.38%
Household Income $80,000+ 30.19%
Home Owners 66.04%
Mortgage Free Home Owners 37.74%

 

INDEX

% of readers

LIFESTYLE

I go to the gym at least twice a week 143 11.00%
I like reading about new cosmetic and skincare products 136 15.00%
You can tell a lot about a person by the car they drive 126 26.00%
I would call myself a food connoisseur 126 13.00%
I try to dine out once a week 122 9.00%
I buy organic food whenever I can 122 21.00%
Source: Nielsen CMI Regional 2Y/E June 2014 AP15+, ABC 12 Months to 30th June 2014

READERSHIP

53,000

CIRCULATION

20,840

FREQUENCY

Monday to Saturday

SIZE

Mon - Fri Compact. Saturday Broadsheet