Hawke's Bay Today

Hawke’s Bay Today has a fresh, lively look and a primary focus on local and regional news, business and sport. It also offers solid coverage of national and international developments. The paper has a strong features focus covering all topics from food and wine, agriculture and horticulture, home and garden, to books, travel, the arts, entertainment, health and technology.

Hawke's Bay Today is distributed to the Hawke's Bay area and surrounds in the morning Monday to Saturday.

In addition to the print publication, hawkesbaytoday.co.nz provides a digital presence for the region - find out more here.

Reader Profile:

Hawkes Bay Today readers are generally in very financially comfortable living situations. Their earning capacity is well ahead of the regional average, and they are inclined to indulge from time to time – especially if it involves food or wine.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 49.15%
Female 50.85%
Top 3 Socios 30.51%
Top 3 Occupations 10.17%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 3.39%
Lifestage Two – Independent Young Adults 11.86%
Lifestage Three – Adults with Young Families 16.95%
Lifestage Four – Adults with Older Children 6.78%
Lifestage Five – Empty Nesters 59.32%
Household Income $80,000+ 37.29%
Home Owners 67.80%
Mortgage Free Home Owners 40.68%

 

INDEX

% of readers

LIFESTYLE

I spend a lot of time working on my car 169 8.00%
I am passionate about cars 154 22.00%
The way my car looks is important to me 130 42.00%
I often do things on the spur of the moment 126 42.00%
It's important to be involved in the local community 124 37.00%
Food should be additve free 121 53.00%
Source: Nielsen CMI Q2 2013 - Q1 2014 AP15+, ABC 12 Months to 31st March 2014

READERSHIP

59,000

CIRCULATION

20,904

FREQUENCY

Monday to Saturday

SIZE

Mon - Fri Compact. Saturday Broadsheet