HeraldHomes

Saturday's HeraldHomes appeals to readers in most income brackets by featuring not only million-dollar mansions, but also affordable houses in the suburbs, apartments, lifestyle blocks and coastal holiday homes. All are gorgeous to look at and, because we interview their owners, fascinating to read about.

The must-read weekend publication for anyone buying, selling or just interested in real estate, HeraldHomes profiles a range of city and country properties on the market, and features information to help readers buy and sell their homes. It’s a crucial part of the Weekend Herald and is distributed in all copies, with special gloss copies appearing in Central Auckland and selected areas of the North Shore.

Midweek HeraldHomes in Wednesday’s Herald is a standalone lift-out, specialising in residential homes. Midweek HeraldHomes is distributed from Pukekohe to Wellsford; please email realestateadmin@apn.co.nz for details on the distribution area.

Occasionally we run special Real Estate Features on specific property types, please speak to your account manager to find out about what is coming up.

Herald on Sunday Homes in the Herald on Sunday is a stand-alone lift-out for anyone buying, selling or just interested in real estate. What better day of the week to dream about your next home than with Herald on Sunday Homes’ stunning feature property and practical advice plus listings of gorgeous properties for sale.

How readers engage with HeraldHomes

“If you’re actually looking for something, like if you want to go and look for a house, you know you’re going to find something, a starting point in the Weekend Herald, there will be something about it somewhere.”

HeraldHomes primarily engages as a ‘pastime’ tapping in to the ‘weekend mindset’, it also engages by ‘inspiring me’ and ‘educating me’.

 

What does this mean for advertisers?

HeraldHomes provides coverage of the total Auckland market – reaching buyers outside of their local area. Credible editorial content draws in potential homebuyers and results are driven by unrivalled readership combined with specially targeted environments. Sectionalisation of HeraldHomes makes it easier to target buyers whether they are actively in the market or just seeking inspiration. Midweek HeraldHomes offers a complementary environment to the Saturday product, with the credibility of the HeraldHomes brand, at an attractive price point.

Reader Profile

The majority of HeraldHomes readers currently own a home, with around half owning it mortgage free. They are as likely to be in family life stages as they are to be in empty nester home environments. They generally feel in control of their finances and recognise the importance of investing to safeguard their future.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 43.07%
Female 56.93%
Top 3 Socios 62.55%
Top 3 Occupations 26.97%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 0.75%
Lifestage Two – Independent Young Adults 14.23%
Lifestage Three – Adults with Young Families 19.10%
Lifestage Four – Adults with Older Children 22.10%
Lifestage Five – Empty Nesters 43.45%
Household Income $80,000+ 55.81%
Home Owners 62.92%
Mortgage Free Home Owners 32.58%

 

INDEX

% of readers

LIFESTYLE

I often respond to work emails at home and at weekends 127 23.22%
It only feels like a holiday if I leave New Zealand 115 13.48%
Work is more than just a job 115 48.31%
I am in financially comfortable circumstances 112 37.83%
I put quality ahead of cost 112 42.70%
I prefer to let professionals manage my investments 111 16.48%
Source: Nielsen CMI Q1 - Q4 2013 AP15+

SATURDAY READERSHIP

211,000

WEDNESDAY READERSHIP

145,000

FREQUENCY

Saturday and Wednesday

SIZE

Compact