HeraldJobs is an accurate gauge of the labour market, publishing practical advice on career advancement, the latest human resources trends and real-life career profiles, all from the points of view of both employer and employee. HeraldJobs appears in the Business section of the Herald every Saturday and Wednesday, and in the Mainbook on Sunday. HeraldJobs draws the attention of both active and passive job seekers.

Key Appointments appear every Saturday, Wednesday and Sunday in HeraldJobs or if you prefer your vacancy can appear within Business editorial.

Situations Vacant advertising appears daily. For classifications please click here.

Occasionally we run special focuses on a specific market or recruitment area, please speak to your account manager to find out about what is coming up.

Reach those that are looking, and the majority that aren't, with our new recruitment carousel Recruiting Now which occupies a fixed premium position within the content rich environment of NZH Online National News.  

How readers engage with HeraldJobs

HeraldJobs attracts a mix of passive job seekers keeping an eye on the employment market and active job seekers. HeraldJobs makes finding vacancies easy and carries advertising that is relevant to job seekers.

“It is there when I read the paper. I am not actively looking for a job so there is no reason for me to go too far out of my way to search for jobs”

HeraldJobs engagement is firmly anchored in ‘educating me’ and also as a ‘pastime’ with people keeping an ‘eye out’ and ‘inspiring me’ looking for their dream job.

Why advertise?

The New Zealand Herald employment sections provide high reach to an audience of quality candidates – and our targeted environments make it easier to reach the right candidates in print and online.

Reader Profile

HeraldJobs readers are concentrated around a core of consumers between the ages of 30 and 59 years. These readers are well educated and driven to get to the top of their chosen career. HeraldJobs succeeds in attracting those actively in the market for a new job, but also those with a passive interest in the job market - keeping their ear to the ground for their dream job.






% of readers


Male 53.28%
Female 47.45%
Top 3 Socios 59.85%
Top 3 Occupations 21.90%


% of readers


Lifestage One – Dependent Children 1.46%
Lifestage Two – Independent Young Adults 18.25%
Lifestage Three – Adults with Young Families 21.17%
Lifestage Four – Adults with Older Children 16.79%
Lifestage Five – Empty Nesters 43.07%
Household Income $80,000+ 50.36%
Home Owners 53.28%
Mortgage Free Home Owners 23.36%



% of readers


I often respond to work emails at home and at weekends 133 26.00%
I find it difficult to switch off from work 126 20.00%
I am passionate about sport 118 39.00%
I would call myself a food connoisseur 118 13.00%
Flexible working arrangements have made my life easier 117 43.00%
The finer things in life are important to me 115 27.00%
Source: Nielsen CMI Q3 13 - Q2 14 AP15+






Wednesday, Saturday and Sunday


Compact (Wednesday, Sunday) Broadsheet (Saturday)