Herald on Sunday

The Herald on Sunday’s compact format makes for easy reading – in the cafe, in bed, or at the beach – but its content packs a big punch. We bring our readers the perfect mix of hard, relevant and lively news, investigative journalism, and in-depth sport.

Herald on Sunday is the best read Sunday newspaper in Auckland and North of Taupo.

Herald on Sunday includes:

Every Sunday our readers enjoy the Herald on Sunday’s engaging blend of hard news and investigative journalism, the latest sports results and two liftout lifestyle magazines:
•    Living (including Spy)

•    Herald on Sunday Homes


How readers engage with Sunday newspapers

“Just give me something that on a Sunday morning I can just enjoy a little bit.”

Sunday Newspapers engage primarily by ‘educating me’ and ‘absorbing’. Largely driven by the Sunday ‘mind set’ they are strongly positioned as ‘pastime’.


What does this mean for advertisers?

Readers actively use newspaper advertising as a source of information. Advertising, as much as editorial, gives readers a sense of their world. Plus, it keeps them in touch with new brands, services and organisations. The reader feels in control and there is no sense of manipulation because they can choose not to engage. Readers aren’t reading the newspaper once; they pick it up several times throughout the weekend.
Sunday is a great day for advertisers to communicate with customers. More than any other day of the week Sunday is the day when they can ‘digest’ the newspaper and take their time. Herald on Sunday’s competitive rates offer tremendous value to advertisers

Reader Profile

Herald on Sunday has an even gender split in its readership. Its readers are most likely to be in family households with a skew towards having younger children. Their earning potential is very strong, as they are establishing a strong career.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Female 51.05%
Male 48.95%
Top 3 Socios 57.85%
Top 3 Occupations 23.04%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 3.66%
Lifestage Two – Independent Young Adults 18.06%
Lifestage Three – Adults with Young Families 19.63%
Lifestage Four – Adults with Older Children 18.85%
Lifestage Five – Empty Nesters 39.79%
Household Income $80,000+ 51.57%
Home Owners 56.28%
Mortgage Free Home Owners 27.49%

 

INDEX

% of readers

LIFESTYLE

Wine is an important part of my weekly supermarket shop 135 19.11%
I am a top-up shopper and buy something most days 121 20.16%
I go to the gym at least twice a week 121 12.83%
I try to dine out once a week 120 13.61%
I like to wear clothes that are noticed by others 117 17.80%
Friends look to me for advice on major purchase decisions 116 19.90%
Source: Nielsen CMI Q1 - Q4 2013 AP15+

READERSHIP

382,000

CIRCULATION

99,104

FREQUENCY

Weekly, Sunday

SIZE

Compact