Herald on Sunday

The Herald on Sunday’s compact format makes for easy reading – in the cafe, in bed, or at the beach – but its content packs a big punch. We bring our readers the perfect mix of hard, relevant and lively news, investigative journalism, and in-depth sport.

Herald on Sunday is the best read Sunday newspaper in Auckland and North of Taupo.

Herald on Sunday includes:

Every Sunday our readers enjoy the Herald on Sunday’s engaging blend of hard news and investigative journalism, the latest sports results and two liftout lifestyle magazines:
•    Living (including Spy)

•    Herald on Sunday Homes


How readers engage with Sunday newspapers

“Just give me something that on a Sunday morning I can just enjoy a little bit.”

Sunday Newspapers engage primarily by ‘educating me’ and ‘absorbing’. Largely driven by the Sunday ‘mind set’ they are strongly positioned as ‘pastime’.


What does this mean for advertisers?

Readers actively use newspaper advertising as a source of information. Advertising, as much as editorial, gives readers a sense of their world. Plus, it keeps them in touch with new brands, services and organisations. The reader feels in control and there is no sense of manipulation because they can choose not to engage. Readers aren’t reading the newspaper once; they pick it up several times throughout the weekend.
Sunday is a great day for advertisers to communicate with customers. More than any other day of the week Sunday is the day when they can ‘digest’ the newspaper and take their time. Herald on Sunday’s competitive rates offer tremendous value to advertisers

Reader Profile

Herald on Sunday has an even gender split in its readership. Its readers are most likely to be in family households with a skew towards having younger children. Their earning potential is very strong, as they are establishing a strong career.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Female 52.44%
Male 47.28%
Top 3 Socios 57.02%
Top 3 Occupations 22.35%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 2.87%
Lifestage Two – Independent Young Adults 15.47%
Lifestage Three – Adults with Young Families 17.77%
Lifestage Four – Adults with Older Children 20.06%
Lifestage Five – Empty Nesters 43.27%
Household Income $80,000+ 51.29%
Home Owners 57.88%
Mortgage Free Home Owners 28.94%

 

INDEX

% of readers

LIFESTYLE

I like to keep up with the latest fashion 125 15.00%
I am a top up shopper and buy something most days 123 20.00%
I often respond to work emails at home and at weekends 121 24.00%
I buy organic food whenever I can 119 21.00%
I spend lots of money on clothes 118 9.00%
I stick to the cosmetics and beauty products I know well 112 44.00%
Source: Nielsen CMI Q3 13 - Q2 14 AP15+, ABC 12 Months to 30th June 2014

READERSHIP

349,000

CIRCULATION

98,709

FREQUENCY

Weekly, Sunday

SIZE

Compact