Herald on Sunday Homes

Herald on Sunday Homes in the Herald on Sunday is a stand-alone lift-out for anyone buying, selling or just interested in real estate. What better day of the week to dream about your next home than with Herald on Sunday Homes’ stunning feature property and practical advice plus listings of gorgeous properties for sale.

How readers engage with Herald on Sunday Homes

Herald on Sunday Homes is characterised by having advertising that is complementary to the content and is easy to navigate.

“Sunday Homes is an interesting read. Lots of different types of useful information that changes a lot. It’s a bit like a lifestyle magazine but a lot cheaper. I always read the little side mags in the paper.”

Reader Profile

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Female 57.45%
Male 42.55%
Top 3 Socios 58.87%
Top 3 Occupations 26.24%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 0.71%
Lifestage Two – Independent Young Adults 12.06%
Lifestage Three – Adults with Young Families 18.44%
Lifestage Four – Adults with Older Children 21.99%
Lifestage Five – Empty Nesters 46.81%
Household Income $80,000+ 52.48%
Home Owners 62.41%
Mortgage Free Home Owners 32.62%

 

INDEX

% of readers

LIFESTYLE

I find it difficult to switch off from work 149 24.00%
I like to keep up with the latest fashion 145 17.00%
I would call myself a food connoisseur 134 15.00%
Going shopping is my favourite pastime 130 22.00%
I am at my best with a crowd 130 28.00%
I spend lots of money on clothes 127 10.00%
Source: Nielsen CMI Q3 13 - Q2 14 AP15+

READERSHIP

141,000

FREQUENCY

Sunday

SIZE

Compact