Herald on Sunday Homes

Herald on Sunday Homes in the Herald on Sunday is a stand-alone lift-out for anyone buying, selling or just interested in real estate. What better day of the week to dream about your next home than with Herald on Sunday Homes’ stunning feature property and practical advice plus listings of gorgeous properties for sale.

How readers engage with Herald on Sunday Homes

Herald on Sunday Homes is characterised by having advertising that is complementary to the content and is easy to navigate.

“Sunday Homes is an interesting read. Lots of different types of useful information that changes a lot. It’s a bit like a lifestyle magazine but a lot cheaper. I always read the little side mags in the paper.”

Reader Profile

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Female 56.21%
Male 43.79%
Top 3 Socios 58.82%
Top 3 Occupations 26.80%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 0.65%
Lifestage Two – Independent Young Adults 11.11%
Lifestage Three – Adults with Young Families 17.65%
Lifestage Four – Adults with Older Children 23.53%
Lifestage Five – Empty Nesters 47.06%
Household Income $80,000+ 51.63%
Home Owners 64.05%
Mortgage Free Home Owners 32.68%

 

INDEX

% of readers

LIFESTYLE

I am at my best with a crowd 140 29.00%
Going shopping is my favourite pastime 130 20.00%
NZ is heading in the right direction 125 41.00%
I like new ideas to improve my home 124 29.00%
Money is the best measure of success 123 14.00%
I go to the gym at least twice a wekk 121 12.00%
Source: Nielsen CMI Q2 2013 - Q1 2014 AP15+

READERSHIP

153,000

FREQUENCY

Sunday

SIZE

Compact