Herald on Sunday Homes

Herald on Sunday Homes in the Herald on Sunday is a stand-alone lift-out for anyone buying, selling or just interested in real estate. What better day of the week to dream about your next home than with Herald on Sunday Homes’ stunning feature property and practical advice plus listings of gorgeous properties for sale.

How readers engage with Herald on Sunday Homes

Herald on Sunday Homes is characterised by having advertising that is complementary to the content and is easy to navigate.

“Sunday Homes is an interesting read. Lots of different types of useful information that changes a lot. It’s a bit like a lifestyle magazine but a lot cheaper. I always read the little side mags in the paper.”

Reader Profile

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Female 55.41%
Male 44.59%
Top 3 Socios 61.15%
Top 3 Occupations 24.84%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 0.64%
Lifestage Two – Independent Young Adults 14.65%
Lifestage Three – Adults with Young Families 19.11%
Lifestage Four – Adults with Older Children 20.38%
Lifestage Five – Empty Nesters 44.59%
Household Income $80,000+ 53.50%
Home Owners 59.87%
Mortgage Free Home Owners 30.57%

 

INDEX

% of readers

LIFESTYLE

Wine is an important part of my weekly supermarket shop 143 21.66%
I am a top-up shopper and buy something most days 150 24.84%
I often respond to work emails at home and at weekends 136 24.84%
I spend lots of money on the finest foods 126 7.64%
Friends look to me for advice on major purchasing decisions 126 21.66%
I like to use products that are scientifically proven 126 41.40%
Source: Nielsen CMI Q1 - Q4 2013 AP15+

READERSHIP

157,000

FREQUENCY

Sunday

SIZE

Compact