Rotorua Daily Post

The Rotorua Daily Post circulation area is at the heart of New Zealand's tourism and forestry industries. Rotorua Daily Post is the Central North Island’s daily newspaper and is the main source of local news, views, entertainment and information. While the focus is strongly local, the paper also provides up-to-date national and international news, and a wide sports cover.

Rotorua Daily Post is distributed to Rotorua and the central North Island Monday to Saturday in the morning.

In addition to the print publication, rotoruadailypost.co.nz provides a digital presence for the region - find out more here.

Reader Profile:

Rotorua Daily Post presents a very diverse readership profile, with readers of all ages engaging with the Post every day. A significant proportion of its readers are main household shoppers, reflecting a female skew in its reader profile.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 45.45%
Female 54.55%
Top 3 Socios 40.91%
Top 3 Occupations 9.09%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 4.55%
Lifestage Two – Independent Young Adults 13.64%
Lifestage Three – Adults with Young Families 18.18%
Lifestage Four – Adults with Older Children 18.18%
Lifestage Five – Empty Nesters 50.00%
Household Income $80,000+ 31.82%
Home Owners 59.09%
Mortgage Free Home Owners 36.36%

 

INDEX

% of readers

LIFESTYLE

It only feels like a holiday if I leave NZ 188 23.00%
Friends look to me for advice on major purcahse decisions 170 27.00%
I don't have enough "me" time 155 32.00%
I need to do more formal study to advance my career 144 32.00%
I often exercise at home 137 36.00%
I often do things on the spur of the moment 136 45.00%
Source: Nielsen CMI Q2 2013 - Q1 2014 AP15+, ABC 12 Months to 31st March 2014

READERSHIP

22,000

CIRCULATION

7,920

FREQUENCY

Monday to Saturday

SIZE

Mon - Fri Compact. Saturday Broadsheet