Rotorua Daily Post

The Rotorua Daily Post circulation area is at the heart of New Zealand's tourism and forestry industries. Rotorua Daily Post is the Central North Island’s daily newspaper and is the main source of local news, views, entertainment and information. While the focus is strongly local, the paper also provides up-to-date national and international news, and a wide sports cover.

Rotorua Daily Post is distributed to Rotorua and the central North Island Monday to Saturday in the morning.

In addition to the print publication, rotoruadailypost.co.nz provides a digital presence for the region - find out more here.

Reader Profile:

Rotorua Daily Post presents a very diverse readership profile, with readers of all ages engaging with the Post every day. A significant proportion of its readers are main household shoppers, reflecting a female skew in its reader profile.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 42.11%
Female 57.89%
Top 3 Socios 42.11%
Top 3 Occupations 10.53%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 0.00%
Lifestage Two – Independent Young Adults 10.53%
Lifestage Three – Adults with Young Families 15.79%
Lifestage Four – Adults with Older Children 15.79%
Lifestage Five – Empty Nesters 52.63%
Household Income $80,000+ 26.32%
Home Owners 57.89%
Mortgage Free Home Owners 36.84%

 

INDEX

% of readers

LIFESTYLE

Friends look to me for advice on major purchase decisions 164 26.00%
I need to do more formal study to advance my career 158 32.00%
I have to have the latest gadgets 145 11.00%
I get beauty ideas from celebrities 138 5.00%
I try to dine out once a week 136 11.00%
I like to try new household products 134 26.00%
Source: Nielsen CMI Regional 2Y/E June 2014 AP15+, ABC 12 Months to 30th June 2014

READERSHIP

19,000

CIRCULATION

7,863

FREQUENCY

Monday to Saturday

SIZE

Mon - Fri Compact. Saturday Broadsheet