Rotorua Daily Post

The Rotorua Daily Post circulation area is at the heart of New Zealand's tourism and forestry industries. Rotorua Daily Post is the Central North Island’s daily newspaper and is the main source of local news, views, entertainment and information. While the focus is strongly local, the paper also provides up-to-date national and international news, and a wide sports cover.

Rotorua Daily Post is distributed to Rotorua and the central North Island Monday to Saturday in the morning.

In addition to the print publication, rotoruadailypost.co.nz provides a digital presence for the region - find out more here.

Reader Profile:

Rotorua Daily Post presents a very diverse readership profile, with readers of all ages engaging with the Post every day. A significant proportion of its readers are main household shoppers, reflecting a female skew in its reader profile.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 45.83%
Female 50.00%
Top 3 Socios 33.33%
Top 3 Occupations 8.33%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 4.17%
Lifestage Two – Independent Young Adults 16.67%
Lifestage Three – Adults with Young Families 16.67%
Lifestage Four – Adults with Older Children 16.67%
Lifestage Five – Empty Nesters 45.83%
Household Income $80,000+ 29.17%
Home Owners 54.17%
Mortgage Free Home Owners 33.33%

 

INDEX

% of readers

LIFESTYLE

I usually decide where to go on holiday at the last minute 185 20.83%
I am too busy to shop around 156 33.33%
I love driving 136 54.17%
Technology is changing fast 130 62.50%
I like reading about new cosmetics and skincare products 129 16.67%
I often make impulse purchases whilst inside shopping centres 125 29.17%
Source: Nielsen CMI Q1 - Q4 2013 AP15+, ABC 12 Months to 31st December 2013

READERSHIP

24,000

CIRCULATION

8,044

FREQUENCY

Monday to Saturday

SIZE

Mon - Fri Compact. Saturday Broadsheet