The Northern Advocate

Founded in 1875 The Northern Advocate is the dominant daily newspaper in the Northland region, serving the community with a tradition of stability, innovation and growth in providing news coverage of the important issues for the north. The Northern Advocate has a proud history of innovation and continues to be the voice for Northlanders.

The Northern Advocate was awarded Newspaper of the Year (up to 30,000 circulation) at the 2014 Canon Media Awards.

It is distributed from Wellsford through to Kaitaia in the morning.

In addition to the print publication, northernadvocate.co.nz provides a digital presence for the region - find out more here.

The Northern Advocate includes:

  • Monday: TV Guide
  • Thursday: Property Guide, The Land
  • Friday: Motoring
  • Saturday: Savvy fashion and lifestyle magazine (first Saturday of the month)

 

The Northern Advocate also Publishes:

Reader Profile:

The Northern Advocate presents an even gender split in its reader base. These high value readers are skewed to being in the top socio-economic levels, earning incomes well above the regional average. A large proportion of these readers are home owners, who like new ideas to improve their home.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 40.00%
Female 60.00%
Top 3 Socios 40.00%
Top 3 Occupations 10.00%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 5.00%
Lifestage Two – Independent Young Adults 10.00%
Lifestage Three – Adults with Young Families 15.00%
Lifestage Four – Adults with Older Children 15.00%
Lifestage Five – Empty Nesters 60.00%
Household Income $80,000+ 25.00%
Home Owners 65.00%
Mortgage Free Home Owners 45.00%

 

INDEX

% of readers

LIFESTYLE

Money is the best measure of success 144 15.00%
My friends and I talk cosmetics and beauty products we prefer 143 10.00%
I stick to the cosmetics and beauty products I know well 120 45.00%
Garden is as important as other rooms in my house 120 55.00%
I find it easy to deal with money matters 116 50.00%
I try to buy NZ made products often 114 50.00%
Source: Nielsen CMI Regional 2Y/E June 2014 AP15+, ABC 12 Months to 30th June 2014

READERSHIP

20,000

CIRCULATION

11,699

FREQUENCY

Monday to Saturday

SIZE

Mon - Fri Compact. Saturday Broadsheet