The Northern Advocate

Founded in 1875 The Northern Advocate is the dominant daily newspaper in the Northland region, serving the community with a tradition of stability, innovation and growth in providing news coverage of the important issues for the north. The Northern Advocate has a proud history of innovation and continues to be the voice for Northlanders.

The Northern Advocate is distributed from Wellsford through to Kaitaia in the morning.

In addition to the print publication, northernadvocate.co.nz provides a digital presence for the region - find out more here.

The Northern Advocate includes:

  • Monday: TV Guide
  • Wednesday: The Rural Advocate (every third Wednesday)
  • Thursday: Property Guide
  • Friday: Motoring
  • Saturday: Savvy fashion and lifestyle magazine (first Saturday of the month)

 

The Northern Advocate also Publishes:

Reader Profile:

The Northern Advocate presents an even gender split in its reader base. These high value readers are skewed to being in the top socio-economic levels, earning incomes well above the regional average. A large proportion of these readers are home owners, who like new ideas to improve their home.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 39.29%
Female 64.29%
Top 3 Socios 35.71%
Top 3 Occupations 14.29%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 3.57%
Lifestage Two – Independent Young Adults 7.14%
Lifestage Three – Adults with Young Families 21.43%
Lifestage Four – Adults with Older Children 10.71%
Lifestage Five – Empty Nesters 60.71%
Household Income $80,000+ 25.00%
Home Owners 57.14%
Mortgage Free Home Owners 42.86%

 

INDEX

% of readers

LIFESTYLE

I buy organic food whenever I can 141 25.00%
I prefer New Zealand holidays to going overseas 134 42.86%
The garden is as important as other rooms in my house 129 57.14%
Technology is changing fast 126 60.71%
A low fat diet is a way of life 124 28.57%
I stick to the cosmetic and beauty products I know well 119 46.43%
Source: Nielsen CMI Q1 - Q4 2013 AP15+, ABC 12 Months to 31st December 2013

READERSHIP

28,000

CIRCULATION

11,840

FREQUENCY

Monday to Saturday

SIZE

Mon - Fri Compact. Saturday Broadsheet