The Northern Advocate

Founded in 1875 The Northern Advocate is the dominant daily newspaper in the Northland region, serving the community with a tradition of stability, innovation and growth in providing news coverage of the important issues for the north. The Northern Advocate has a proud history of innovation and continues to be the voice for Northlanders.

The Northern Advocate was awarded Newspaper of the Year (up to 30,000 circulation) at the 2014 Canon Media Awards.

It is distributed from Wellsford through to Kaitaia in the morning.

In addition to the print publication, northernadvocate.co.nz provides a digital presence for the region - find out more here.

The Northern Advocate includes:

  • Monday: TV Guide
  • Thursday: Property Guide, The Land
  • Friday: Motoring
  • Saturday: Savvy fashion and lifestyle magazine (first Saturday of the month)

 

The Northern Advocate also Publishes:

Reader Profile:

The Northern Advocate presents an even gender split in its reader base. These high value readers are skewed to being in the top socio-economic levels, earning incomes well above the regional average. A large proportion of these readers are home owners, who like new ideas to improve their home.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 41.67%
Female 62.50%
Top 3 Socios 37.50%
Top 3 Occupations 12.50%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 0.00%
Lifestage Two – Independent Young Adults 8.33%
Lifestage Three – Adults with Young Families 16.67%
Lifestage Four – Adults with Older Children 12.50%
Lifestage Five – Empty Nesters 66.67%
Household Income $80,000+ 29.17%
Home Owners 66.67%
Mortgage Free Home Owners 45.83%

 

INDEX

% of readers

LIFESTYLE

I buy organic food whenever I can 168 29.00%
I buy household products that won't pollute 123 46.00%
I try to buy NZ made products often 121 50.00%
I usually do one weekly shop and don't buy much else 116 63.00%
My Garden is as important as other rooms in my house 116 50.00%
Food should be additve free 115 50.00%
Source: Nielsen CMI Q2 2013 - Q1 2014 AP15+, ABC 12 Months to 31st March 2014

READERSHIP

24,000

CIRCULATION

11,716

FREQUENCY

Monday to Saturday

SIZE

Mon - Fri Compact. Saturday Broadsheet