TimeOut

“TimeOut is The New Zealand Herald’s weekly entertainment section giving readers a vital mix of movies, music and television. It comes with a seven day listings guide to both live entertainment and the small screen along with in-depth entertainment features and reviews of the latest films, albums and games".
Russell Baillie – TimeOut Editor

TimeOut delivers readers a comprehensive guide to what’s on in Auckland. Published on a Thursday it has broad appeal and gives readers the opportunity to plan for the weekend and their week ahead to help make the best use of their free time.

TimeOut is also published in Weekend on a Saturday as a guide of what to watch, read, play and do.

How readers engage with TimeOut

TimeOut is seen as more than just a functional listings publication and readers experience it with positive emotions. The combination of high visuals, good interviews and excitement of future possibilities make TimeOut a treat and mini escape.

“The news section is more of a serious mood like let’s get information, let’s get facts. Whereas this is like oh let’s just see what’s the latest and greatest, what we can do, where we can go.”

TimeOut strongly engages readers by ‘entertaining me’ and as a ‘pastime’.


What does this mean for advertisers?

It’s a week-long guide for readers which means increased exposure for advertisers as readers refer to it time and again for the seven day TV listings. Quality editorial and tailored environments offer broad reader appeal. TimeOut appeals to both active and passive readers who are looking for inspiration on how to spend their free time.

Reader Profile

TimeOut readers enjoy a busy social life, however the rest of their lives are also kept very busy with kids, demanding jobs and other responsibilities around the house. That’s why they appreciate the utility value of TimeOut, as it allows them to plan their social engagements for the coming weekend – whether it be a meal out, catching a movie or a live show.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 46.82%
Female 53.18%
Top 3 Socios 58.78%
Top 3 Occupations 22.39%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 2.80%
Lifestage Two – Independent Young Adults 16.79%
Lifestage Three – Adults with Young Families 16.79%
Lifestage Four – Adults with Older Children 17.05%
Lifestage Five – Empty Nesters 46.31%
Household Income $80,000+ 51.15%
Home Owners 60.81%
Mortgage Free Home Owners 33.33%

 

INDEX

% of readers

LIFESTYLE

Had wine with a meal in the last 7 days 130 39.56%
Had brunch/coffee with friends in the last 7 days 129 33.88%
Went to a mall in the last 7 days 121 45.33%
Talked about topical issues with friends/family 116 58.18%
Healthy diet and exercise is essential 112 61.19%
Entertained at home in the last 7 days 112 26.81%
Source: Nielsen CMI Q1 - Q4 2013 AP15+

READERSHIP

393,000

FREQUENCY

Weekly, Thursday

SIZE

Compact