TimeOut

“TimeOut is The New Zealand Herald’s weekly entertainment section giving readers a vital mix of movies, music and television. It comes with a seven day listings guide to both live entertainment and the small screen along with in-depth entertainment features and reviews of the latest films, albums and games".
Russell Baillie – TimeOut Editor

Your ultimate TV, gig and entertainment guide just got even better. A stylish, new-look TimeOut is published in the Herald from October 2 offering greater reader value and utility. Find out more

TimeOut delivers readers a comprehensive guide to what’s on in Auckland. Published on a Thursday it has broad appeal and gives readers the opportunity to plan for the weekend and their week ahead to help make the best use of their free time.

TimeOut is also published in Weekend on a Saturday as a guide of what to watch, read, play and do.

TimeOut was awarded Best Newspaper Inserted Magazine at the 2014 Canon Media Awards. 

How readers engage with TimeOut

TimeOut is seen as more than just a functional listings publication and readers experience it with positive emotions. The combination of high visuals, good interviews and excitement of future possibilities make TimeOut a treat and mini escape.

“The news section is more of a serious mood like let’s get information, let’s get facts. Whereas this is like oh let’s just see what’s the latest and greatest, what we can do, where we can go.”

TimeOut strongly engages readers by ‘entertaining me’ and as a ‘pastime’.


What does this mean for advertisers?

It’s a week-long guide for readers which means increased exposure for advertisers as readers refer to it time and again for the seven day TV listings. Quality editorial and tailored environments offer broad reader appeal. TimeOut appeals to both active and passive readers who are looking for inspiration on how to spend their free time.

Reader Profile

TimeOut readers enjoy a busy social life, however the rest of their lives are also kept very busy with kids, demanding jobs and other responsibilities around the house. That’s why they appreciate the utility value of TimeOut, as it allows them to plan their social engagements for the coming weekend – whether it be a meal out, catching a movie or a live show.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 47.59%
Female 52.41%
Top 3 Socios 60.43%
Top 3 Occupations 23.26%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 3.48%
Lifestage Two – Independent Young Adults 14.44%
Lifestage Three – Adults with Young Families 14.97%
Lifestage Four – Adults with Older Children 16.31%
Lifestage Five – Empty Nesters 50.80%
Household Income $80,000+ 50.53%
Home Owners 63.37%
Mortgage Free Home Owners 35.83%

 

INDEX

% of readers

LIFESTYLE

I buy organic food whenever I can 123 22.00%
I always check the country of origin before buying 119 29.00%
Higher prices means better quality 118 20.00%
I go to the gym at least twice a week 116 11.00%
I am in financially comfortable circumstances 112 39.00%
I like to stand out from the crowd 111 19.00%
Source: Nielsen CMI Q3 13 - Q2 14 AP15+

READERSHIP

374,000

FREQUENCY

Weekly, Thursday

SIZE

Compact