“Viva is the cultural barometer people turn to first each week to find out what’s hot in fashion, beauty, food, wine and design.”
Amanda Linnell – Viva Editor

Fresh and stylish, Viva is a mid-week treat with a devoted following amongst women who love to spend. Appearing each Wednesday, its sophisticated magazine-style format makes it the perfect place to showcase all that’s good in fashion, beauty, design, food, wine and the latest lifestyle trends.

Viva Special Issues are published throughout the year covering everything from fashion, food and wine as well as a monthly ‘At Home’ special. 

Viva is a multimedia brand which gives you the opportunity to engage with its dedicated followers on a daily basis through the Viva website which is part of the incredibly strong NZ Herald Online, and through a dynamic weekly iPad App and targeted Viva emails. 

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How readers engage with Viva

Readers see Viva as inspirational and aspirational with high quality fashion, food and design. Viva is a destination read for some. Women who like fashion “love it” and advertising is an important part of the mix – their ‘mid-week treat’.

“That’s my favourite part of Viva, just seeing what new products are out and about. I think it’s pretty but it’s not just girly stuff, it’s got food there. And I like the ads in here too, because a lot of the time there will be adverts for sales at stores that probably wouldn’t normally advertise anywhere else.”

Viva strongly engages readers by ‘entertaining me’ and by ‘inspiring me’ and as a ‘pastime’.

What does this mean for advertisers?

Synonymous with fun, lifestyle and fashion, Viva provides advertising opportunities amongst fashion and food based editorial. Reaching spenders and lots of them - Viva is a destination read for consumers, with the high readership of the Herald on a Wednesday.

Reader Profile

Viva is the most female skewed section in The New Zealand Herald. These females live in households with high income levels, and are far more likely than average to be in the top socio-economic levels. They look to Viva to be informed on the latest fashion, for inspiration in the kitchen, and what are the latest household interior design trends.






% of readers


Male 34.88%
Female 65.12%
Top 3 Socios 63.70%
Top 3 Occupations 24.56%


% of readers


Lifestage One – Dependent Children 1.78%
Lifestage Two – Independent Young Adults 14.95%
Lifestage Three – Adults with Young Families 15.66%
Lifestage Four – Adults with Older Children 18.15%
Lifestage Five – Empty Nesters 49.47%
Household Income $80,000+ 54.09%
Home Owners 67.26%
Mortgage Free Home Owners 36.30%



% of readers


I wear makeup every day 157 25.00%
I like reading about new cosmetic and skincare products 133 16.00%
My friends and I talk about cosmetic and beauty products we prefer 129 11.00%
I buy organic food whenever I can 126 22.00%
I am in financially comfortable circumstances 121 42.00%
I like to keep up with the latest fashion 119 14.00%
Source: Nielsen CMI Q3 13 - Q2 14 AP15+




Weekly, Wednesday