Viva

“Viva is the cultural barometer people turn to first each week to find out what’s hot in fashion, beauty, food, wine and design.”
Amanda Linnell – Viva Editor

Fresh and stylish, Viva is a mid-week treat with a devoted following amongst women who love to spend. Appearing each Wednesday, its sophisticated magazine-style format makes it the perfect place to showcase all that’s good in fashion, beauty, design, food, wine and the latest lifestyle trends.

Viva Special Issues are published throughout the year covering everything from fashion, food and wine as well as a monthly ‘At Home’ special. 

Viva is a multimedia brand which gives you the opportunity to engage with its dedicated followers on a daily basis through the Viva website which is part of the incredibly strong NZ Herald Online, and through a dynamic weekly iPad App and targeted Viva emails. 

Follow VIVA on Facebook  Follow Viva on Facebook   

How readers engage with Viva

Readers see Viva as inspirational and aspirational with high quality fashion, food and design. Viva is a destination read for some. Women who like fashion “love it” and advertising is an important part of the mix – their ‘mid-week treat’.

“That’s my favourite part of Viva, just seeing what new products are out and about. I think it’s pretty but it’s not just girly stuff, it’s got food there. And I like the ads in here too, because a lot of the time there will be adverts for sales at stores that probably wouldn’t normally advertise anywhere else.”

Viva strongly engages readers by ‘entertaining me’ and by ‘inspiring me’ and as a ‘pastime’.


What does this mean for advertisers?

Synonymous with fun, lifestyle and fashion, Viva provides advertising opportunities amongst fashion and food based editorial. Reaching spenders and lots of them - Viva is a destination read for consumers, with the high readership of the Herald on a Wednesday.

Reader Profile

Viva is the most female skewed section in The New Zealand Herald. These females live in households with high income levels, and are far more likely than average to be in the top socio-economic levels. They look to Viva to be informed on the latest fashion, for inspiration in the kitchen, and what are the latest household interior design trends.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 36.00%
Female 64.00%
Top 3 Socios 64.00%
Top 3 Occupations 24.67%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 2.00%
Lifestage Two – Independent Young Adults 16.00%
Lifestage Three – Adults with Young Families 15.00%
Lifestage Four – Adults with Older Children 18.67%
Lifestage Five – Empty Nesters 48.67%
Household Income $80,000+ 56.67%
Home Owners 65.67%
Mortgage Free Home Owners 35.00%

 

INDEX

% of readers

LIFESTYLE

I wear makeup every day 156 24.00%
I prefer to buy beauty products somewhere I get expert advice 141 27.00%
I like to wear products clothes that are noticed by others 123 18.00%
I buy organic food whenever I can 121 21.00%
I spend lots of money on clothes 120 9.00%
I prefer to let professionals manage most of my investments 117 17.00%
Source: Nielsen CMI Q2 2013 - Q1 2014 AP15+

READERSHIP

300,000

FREQUENCY

Weekly, Wednesday

SIZE

Compact