Wairarapa Times-Age

The Wairarapa Times-Age has a fresh, lively look and a primary focus on local and regional news, business and sport. It also offers solid coverage of national and international developments. The Wairarapa Times-Age is an integral part of its large and varied community, providing quality news, opinion and entertainment that reflects the passions and interests of the region.


The Wairarapa Times-Age is distributed to the Wairarapa area and surrounds Monday to Saturday mornings.

In addition to the print publication, times-age.co.nz provides a digital presence for the region - find out more here.

Wairarapa Times-Age includes:

  • Monday: Weekly TV Guide
  • Tuesday: Fashion and Beauty
  • Wednesday: Books
  • Thursday: Travel, Garden, Health and Fitness, Rural (last Thursday of month)
  • Friday: Business, Motoring
  • Saturday: Real Estate, Money, Travel, Food, Wine and Health

 

Wairarapa Times-Age also Publishes:

Reader Profile:

Wairarapa Times-Age readership is skewed towards males, living in households with high income levels. A significant proportion are mortgage-free home owners, who enjoy looking for new ideas to improve their homes.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 45.45%
Female 54.55%
Top 3 Socios 27.27%
Top 3 Occupations 9.09%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 0.00%
Lifestage Two – Independent Young Adults 0.00%
Lifestage Three – Adults with Young Families 18.18%
Lifestage Four – Adults with Older Children 9.09%
Lifestage Five – Empty Nesters 63.64%
Household Income $80,000+ 18.18%
Home Owners 81.82%
Mortgage Free Home Owners 45.45%

 

INDEX

% of readers

LIFESTYLE

I get beauty ideas from celebrities 202 9.09%
I have to have the latest gadgets 163 18.18%
I indluge in treats and luxuries whenever I feel like it 160 27.27%
I avoid food that’s are unhealthy 148 63.64%
I enjoy shopping for clothes and personal items 141 45.45%
I like to use products that are scientifically proven 138 45.45%
Source: Nielsen CMI Q1 - Q4 2013 AP15+, ABC 12 Months to 31st December 2013

READERSHIP

11,000

CIRCULATION

5,812

FREQUENCY

Monday to Saturday

SIZE

Compact