Wairarapa Times-Age

The Wairarapa Times-Age has a fresh, lively look and a primary focus on local and regional news, business and sport. It also offers solid coverage of national and international developments. The Wairarapa Times-Age is an integral part of its large and varied community, providing quality news, opinion and entertainment that reflects the passions and interests of the region.


The Wairarapa Times-Age is distributed to the Wairarapa area and surrounds Monday to Saturday mornings.

In addition to the print publication, times-age.co.nz provides a digital presence for the region - find out more here.

Wairarapa Times-Age includes:

  • Monday: Weekly TV Guide
  • Tuesday: Fashion and Beauty
  • Wednesday: Books
  • Thursday: Travel, Garden, Health and Fitness, The Land
  • Friday: Business, Motoring
  • Saturday: Real Estate, Money, Travel, Food, Wine and Health

 

Wairarapa Times-Age also Publishes:

Reader Profile:

Wairarapa Times-Age readership is skewed towards males, living in households with high income levels. A significant proportion are mortgage-free home owners, who enjoy looking for new ideas to improve their homes.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 40.00%
Female 60.00%
Top 3 Socios 50.00%
Top 3 Occupations 20.00%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 0.00%
Lifestage Two – Independent Young Adults 10.00%
Lifestage Three – Adults with Young Families 10.00%
Lifestage Four – Adults with Older Children 10.00%
Lifestage Five – Empty Nesters 70.00%
Household Income $80,000+ 20.00%
Home Owners 70.00%
Mortgage Free Home Owners 40.00%

 

INDEX

% of readers

LIFESTYLE

I get beauty ideas from celebrities 262 10.00%
I am an environmentalist 148 60.00%
Garden is as important as other rooms in my house 131 60.00%
Going shopping is my favourite pastime 129 20.00%
I go to the gym at least twice a week 126 10.00%
I indulge in treats and luxuries 121 20.00%
Source: Nielsen CMI Regional 2Y/E June 2014 AP15+, ABC 12 Months to 30th June 2014

READERSHIP

10,000

CIRCULATION

5,885

FREQUENCY

Monday to Saturday

SIZE

Compact