Wairarapa Times-Age

The Wairarapa Times-Age has a fresh, lively look and a primary focus on local and regional news, business and sport. It also offers solid coverage of national and international developments. The Wairarapa Times-Age is an integral part of its large and varied community, providing quality news, opinion and entertainment that reflects the passions and interests of the region.


The Wairarapa Times-Age is distributed to the Wairarapa area and surrounds Monday to Saturday mornings.

In addition to the print publication, times-age.co.nz provides a digital presence for the region - find out more here.

Wairarapa Times-Age includes:

  • Monday: Weekly TV Guide
  • Tuesday: Fashion and Beauty
  • Wednesday: Books
  • Thursday: Travel, Garden, Health and Fitness, The Land
  • Friday: Business, Motoring
  • Saturday: Real Estate, Money, Travel, Food, Wine and Health

 

Wairarapa Times-Age also Publishes:

Reader Profile:

Wairarapa Times-Age readership is skewed towards males, living in households with high income levels. A significant proportion are mortgage-free home owners, who enjoy looking for new ideas to improve their homes.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 33.33%
Female 66.67%
Top 3 Socios 33.33%
Top 3 Occupations 11.11%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 0.00%
Lifestage Two – Independent Young Adults 0.00%
Lifestage Three – Adults with Young Families 11.11%
Lifestage Four – Adults with Older Children 11.11%
Lifestage Five – Empty Nesters 77.78%
Household Income $80,000+ 22.22%
Home Owners 88.89%
Mortgage Free Home Owners 44.44%

 

INDEX

% of readers

LIFESTYLE

I prefer NZ holidays to overseas 164 56.00%
I try to buy NZ made products often 161 67.00%
I am good at managing my money 145 67.00%
Friends look to me for advice on major purchase decisions 139 22.00%
The way my car looks is important to me 137 44.00%
I indulge in treats and luxuries 130 22.00%

Source: Nielsen CMI Q2 2013 - Q1 2014 AP15+, ABC 12 Months to 31st March 2014

READERSHIP

9,000

CIRCULATION

5,833

FREQUENCY

Monday to Saturday

SIZE

Compact