Wanganui Chronicle

The Wanganui Chronicle is New Zealand’s oldest newspaper and celebrated its 150th anniversary in 2006. Based in Wanganui, a vibrant city of 55,000 people, the Wanganui Chronicle prides itself on reflecting the aspirations and issues of all people in the city and a wide rural hinterland.

The Wanganui Chronicle is distributed to Wanganui and surrounds Monday to Saturday in the morning.

In addition to the print publication, wanganuichronicle.co.nz provides a digital presence for the region - find out more here.

Wanganui Chronicle includes:

  • Daily: local, national and international news, sport and racing, finance and TV pages.
  • Monday: Weekly TV Guide
  • Tuesday: Goodlife Magazine
  • Wednesday: Arts, Health
  • Thursday: Farming
  • Friday: Motoring, Weddings (last Friday of month)
  • Saturday: Real Estate, Gardening, Motoring, Books, Wine and Food, Travel, Fashion

 

Wanganui Chronicle also Publishes:

Reader Profile:

Wanganui Chronicle readers are in a strong financial position. They tend to own their own home, and are far more likely than average to own it mortgage free. A significant proportion of Wanganui Chronicle’s reader base are main household shoppers, which reflects readers’ female skew.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 55.56%
Female 44.44%
Top 3 Socios 33.33%
Top 3 Occupations 14.81%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 7.41%
Lifestage Two – Independent Young Adults 11.11%
Lifestage Three – Adults with Young Families 7.41%
Lifestage Four – Adults with Older Children 11.11%
Lifestage Five – Empty Nesters 59.26%
Household Income $80,000+ 18.52%
Home Owners 59.26%
Mortgage Free Home Owners 37.04%

 

INDEX

% of readers

LIFESTYLE

Money is the best measure of success 185 22.22%
I often buy takeaway food to eat at home 180 22.22%
Holidays are great when everything is organised for you 143 40.74%
I am good at managing my money 142 66.67%
I mostly buy well known brands 137 55.56%
I try to buy household products that won't pollute the environment 129 48.15%
Source: Nielsen CMI Q1 - Q4 2013 AP15+, ABC 12 Months to 31st December 2013

READERSHIP

27,000

CIRCULATION

9,820

FREQUENCY

Monday to Saturday

SIZE

Compact (Monday to Friday), Broadsheet (Saturday)