Wanganui Chronicle

The Wanganui Chronicle is New Zealand’s oldest newspaper and celebrated its 150th anniversary in 2006. Based in Wanganui, a vibrant city of 55,000 people, the Wanganui Chronicle prides itself on reflecting the aspirations and issues of all people in the city and a wide rural hinterland.

The Wanganui Chronicle is distributed to Wanganui and surrounds Monday to Saturday in the morning.

In addition to the print publication, wanganuichronicle.co.nz provides a digital presence for the region - find out more here.

Wanganui Chronicle includes:

  • Daily: local, national and international news, sport and racing, finance and TV pages.
  • Monday: Weekly TV Guide
  • Tuesday: Goodlife Magazine
  • Wednesday: Arts, Health
  • Thursday: The Land
  • Friday: Motoring, Weddings (last Friday of month)
  • Saturday: Real Estate, Gardening, Motoring, Books, Wine and Food, Travel, Fashion

 

Wanganui Chronicle also Publishes:

Reader Profile:

Wanganui Chronicle readers are in a strong financial position. They tend to own their own home, and are far more likely than average to own it mortgage free. A significant proportion of Wanganui Chronicle’s reader base are main household shoppers, which reflects readers’ female skew.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 50.00%
Female 50.00%
Top 3 Socios 34.62%
Top 3 Occupations 11.54%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 3.85%
Lifestage Two – Independent Young Adults 15.38%
Lifestage Three – Adults with Young Families 7.69%
Lifestage Four – Adults with Older Children 11.54%
Lifestage Five – Empty Nesters 57.69%
Household Income $80,000+ 26.92%
Home Owners 61.54%
Mortgage Free Home Owners 38.46%

 

INDEX

% of readers

LIFESTYLE

I get beauty ideas from celebrities 265 12.00%
Money is the best measure of success 207 23.00%
I prefer to let professionals manage most of my investments 159 23.00%
I buy household products that don't pollute 144 54.00%
The way my car looks is important to me 142 46.00%
I mostly buy well known brands 142 58.00%

Source: Nielsen CMI Q2 2013 - Q1 2014 AP15+, ABC 12 Months to 31st March 2014

READERSHIP

26,000

CIRCULATION

9,775

FREQUENCY

Monday to Saturday

SIZE

Compact (Monday to Friday), Broadsheet (Saturday)