Wanganui Chronicle

The Wanganui Chronicle is New Zealand’s oldest newspaper and celebrated its 150th anniversary in 2006. Based in Wanganui, a vibrant city of 55,000 people, the Wanganui Chronicle prides itself on reflecting the aspirations and issues of all people in the city and a wide rural hinterland.

The Wanganui Chronicle is distributed to Wanganui and surrounds Monday to Saturday in the morning.

In addition to the print publication, wanganuichronicle.co.nz provides a digital presence for the region - find out more here.

Wanganui Chronicle includes:

  • Daily: local, national and international news, sport and racing, finance and TV pages.
  • Monday: Weekly TV Guide
  • Tuesday: Goodlife Magazine
  • Wednesday: Arts, Health
  • Thursday: The Land
  • Friday: Motoring, Weddings (last Friday of month)
  • Saturday: Real Estate, Gardening, Motoring, Books, Wine and Food, Travel, Fashion

 

Wanganui Chronicle also Publishes:

Reader Profile:

Wanganui Chronicle readers are in a strong financial position. They tend to own their own home, and are far more likely than average to own it mortgage free. A significant proportion of Wanganui Chronicle’s reader base are main household shoppers, which reflects readers’ female skew.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 44.83%
Female 55.17%
Top 3 Socios 41.38%
Top 3 Occupations 17.24%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 3.45%
Lifestage Two – Independent Young Adults 10.34%
Lifestage Three – Adults with Young Families 17.24%
Lifestage Four – Adults with Older Children 10.34%
Lifestage Five – Empty Nesters 62.07%
Household Income $80,000+ 31.03%
Home Owners 68.97%
Mortgage Free Home Owners 41.38%

 

INDEX

% of readers

LIFESTYLE

Going shopping is my favourite pastime 134 21.00%
Money is the best measure of success 132 14.00%
I buy household products that won't pollute 126 48.00%
I am passionate about cars 126 21.00%
I wear make up every day 125 17.00%
I take each day as it comes 124 72.00%
Source: Nielsen CMI Regional 2Y/E June 2014 AP15+, ABC 12 Months to 30th June 2014

READERSHIP

29,000

CIRCULATION

9,776

FREQUENCY

Monday to Saturday

SIZE

Compact (Monday to Friday), Broadsheet (Saturday)