Weekday Business

From Monday to Thursday the Daily Liftout is fronted by the Business section, a highly credible and respected editorial environment that delivers a complete package of financial analysis, business news and market prices from the national and global markets.

This section provides readers with the best market information on the key aspects of personal finance and the economy, in a concise format, on a daily basis.

On Friday The Business appears as its own magazine.

How readers engage with the Business Herald

Qualitative research has found that the Herald Business sections are perceived as having expertise, wisdom and intelligence. The advertising in Herald business sections is seen to be appropriate, well placed and aids the experience.

“It gives me a good overview of what’s going on. It has some quite good in-depth articles on what a particular company or a particular industry is doing.”

Business sections of the Herald engage readers strongly by ‘educating me’, it also ‘alters my thoughts and feelings’ and ‘absorbs me’.

 

What does this mean for advertisers?

The Business Herald delivers an affluent business audience and combines the twin benefits of a dedicated core readership of business- focussed readers, who are also high income earners. Business Herald reaches those within business who make purchasing decisions. Business Herald allows the advertiser the opportunity to influence key people within these organisations with who have responsibility for buying products and services for their company. Readers typically have a very high income and are likely to have disposable income to spend on “luxury” goods and services

Reader Profile

The Business content attracts well educated, driven decision makers, who are at the peak of their careers.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 60.85%
Female 39.15%
Top 3 Socios 64.26%
Top 3 Occupations 29.36%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 0.85%
Lifestage Two – Independent Young Adults 14.89%
Lifestage Three – Adults with Young Families 13.62%
Lifestage Four – Adults with Older Children 18.30%
Lifestage Five – Empty Nesters 52.34%
Household Income $80,000+ 51.91%
Home Owners 66.81%
Mortgage Free Home Owners 39.15%

 

INDEX

% of readers

LIFESTYLE

I hardly ever feel stressed 134 21.70%
I often respond to work emails at home and at weekends 131 23.83%
I prefer to let professionals manage most of my investments 129 19.15%
I am in financially comfortable circumstances 122 41.28%
I spend lots of money on the finest foods 120 7.23%
I find it easy to deal with money matters 117 49.36%
Source: Nielsen CMI Q1 - Q4 2013 AP15+

READERSHIP

235,000

FREQUENCY

Monday to Friday

SIZE

Compact