Weekday Business

From Monday to Thursday the Daily Liftout is fronted by the Business section, a highly credible and respected editorial environment that delivers a complete package of financial analysis, business news and market prices from the national and global markets.

This section provides readers with the best market information on the key aspects of personal finance and the economy, in a concise format, on a daily basis.

On Friday The Business appears as its own magazine.

How readers engage with the Business Herald

Qualitative research has found that the Herald Business sections are perceived as having expertise, wisdom and intelligence. The advertising in Herald business sections is seen to be appropriate, well placed and aids the experience.

“It gives me a good overview of what’s going on. It has some quite good in-depth articles on what a particular company or a particular industry is doing.”

Business sections of the Herald engage readers strongly by ‘educating me’, it also ‘alters my thoughts and feelings’ and ‘absorbs me’.

 

What does this mean for advertisers?

The Business Herald delivers an affluent business audience and combines the twin benefits of a dedicated core readership of business- focussed readers, who are also high income earners. Business Herald reaches those within business who make purchasing decisions. Business Herald allows the advertiser the opportunity to influence key people within these organisations with who have responsibility for buying products and services for their company. Readers typically have a very high income and are likely to have disposable income to spend on “luxury” goods and services

Reader Profile

The Business content attracts well educated, driven decision makers, who are at the peak of their careers.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 62.40%
Female 37.60%
Top 3 Socios 66.53%
Top 3 Occupations 30.58%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 0.83%
Lifestage Two – Independent Young Adults 14.46%
Lifestage Three – Adults with Young Families 14.05%
Lifestage Four – Adults with Older Children 16.12%
Lifestage Five – Empty Nesters 54.55%
Household Income $80,000+ 54.55%
Home Owners 69.42%
Mortgage Free Home Owners 40.08%

 

INDEX

% of readers

LIFESTYLE

I go to the gym at least twice a week 125 13.00%
I prefer to let professionals manage most of my investments 123 18.00%
I find it easy to deal with money matters 119 49.00%
I buy organic food whenever I can 116 20.00%
I usually plan and book my holidays online 111 37.00%
It's important to make investments now for the future 110 60.00%
Source: Nielsen CMI Q2 2013 - Q1 2014 AP15+

READERSHIP

242,000

FREQUENCY

Monday to Friday

SIZE

Compact