Weekend Early General News

Early General News breaks the latest news and offers in-depth analysis, forthright opinions and insight across all the issues of the weekend. On an average day, over half a million New Zealanders refer to Early General News as their point of reference on all that is important in our national life. The Weekend Herald’s Early General News section also features Review and the popular back page Interview.

How readers engage with Early General News in the Weekend Herald

Early General News epitomises what the news is all about, this is where people are in their most focused ‘serious’ mindset.

“To find out the issues and policies which will impact upon me. I see in today’s paper something about a new charging regime for petrol, so what does this mean? Do I change my behaviours because of this?”

Early General News engages readers at a ‘social’ level, ‘educating me’ and also ‘absorbs’ readers.


What does this mean for advertisers?

As the most highly read section of any New Zealand newspaper, Early General News consistently delivers an exceptionally large, broad audience of readers. The Weekend Herald provides an environment where consumers are actively engaged with the paper. For these readers, the advertising is as important as the editorial content for discovering the best deals, services and products in the market – in short, Early General News delivers results for our advertisers.

Reader Profile

Nine out of ten Weekend Herald readers engage with Early General News. A significant proportion of these readers are home owners and are more likely than average to own their home mortgage free.






% of readers


Male 47.96%
Female 52.04%
Top 3 Socios 64.49%
Top 3 Occupations 26.12%


% of readers


Lifestage One – Dependent Children 2.86%
Lifestage Two – Independent Young Adults 14.90%
Lifestage Three – Adults with Young Families 16.73%
Lifestage Four – Adults with Older Children 15.92%
Lifestage Five – Empty Nesters 49.59%
Household Income $80,000+ 53.67%
Home Owners 64.29%
Mortgage Free Home Owners 36.94%



% of readers


NZ is heading in the right direction 120 39.00%
I usually plan and book my holidays online 114 38.00%
Work is more than just a job 112 46.00%
I hardly ever feel stressed 111 21.00%
Higher prices means better quality 110 18.00%
It's important to be involved with my local community 110 33.00%
Source: Nielsen CMI Q2 2013 - Q1 2014 AP15+




Weekly, Saturday