Weekend World

World fronts the second section of the Weekend Herald and is our readers’ weekly eye on the globe. With a mix of the best current affairs, social, health and environmental stories from around the planet, this section offers an exceptional view of what’s important in the world right now.

How readers engage with World in the Weekend Herald

World news connects people to global issues events and trends. Daily newspapers are perceived by consumers to connect them to global issues more strongly than any other media.

"If the writing gets through to you that you’re going to learn something that you didn’t “know about that aspect of things. Perhaps you can build a better picture of what’s going on.”

The World section engages through ‘altering my thoughts and feelings’ and by ‘educating’ and providing ‘social’ engagement with content ‘I can talk about’.

 

What does this mean for advertisers?

World is an environment where the reader is actively engaged with the paper and is considering other perspectives, the ideal position for an advertiser to bring attention to new products. World attracts a substantial audience of affluent, educated readers.

Reader Profile

World readers tend to be well educated and trusted opinion leaders. They enjoy high income levels, which when compared to others, is far more likely to be discretionary.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Male 50.47%
Female 49.53%
Top 3 Socios 64.79%
Top 3 Occupations 25.35%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 3.05%
Lifestage Two – Independent Young Adults 13.62%
Lifestage Three – Adults with Young Families 15.02%
Lifestage Four – Adults with Older Children 16.43%
Lifestage Five – Empty Nesters 51.64%
Household Income $80,000+ 53.05%
Home Owners 64.32%
Mortgage Free Home Owners 38.26%

 

INDEX

% of readers

LIFESTYLE

NZ is heading in the right direction 123 40.00%
I need my mobile when I take overseas trips 119 27.00%
I like to use products that are scientifically proven 116 40.00%
It's important to be involved with my local community 110 33.00%
Work is more than just a job 109 45.00%
A healthy diet and exercise is essential 108 60.00%
Source: Nielsen CMI Q2 2013 - Q1 2014 AP15+

READERSHIP

426,000

FREQUENCY

Weekly, Saturday

SIZE

Broadsheet