Canvas Magazine

“Canvas Magazine is the place for great reading and style, combining lively, modern design and stories that intrigue, inform and inspire.  Canvas is your quality me-time, a chance to relax and indulge in the Weekend Herald's premium glossy magazine, defining life, people and style.

Celebrating its 10th anniversary in 2013, Canvas Magazine continues to offer engaging and entertaining local and international stories as well as a fresh Living section featuring wine, restaurant and café reviews along with fashion and interiors - all designed to help you enjoy your weekend. Life's short, read well.”

Michele Crawshaw, Editor

About Canvas Magazine

Canvas, the Weekend Herald's gloss liftout lifestyle magazine, indulges readers with a satisfying blend of features, lifestyle, and a substantial living section devoted to contemporary design, recipes and fashion. With consistently thought-provoking and stimulating articles, canvas has a reputation for quality journalism.

In addition to premium and standard positions, canvas also offers advertisers dedicated, cost effective advertising environments within the canvas Directory.  

How readers engage with Canvas Magazine

Readers look forward to Canvas as part of their weekend read. Its glossy format sets it apart from the rest of the paper giving it a distinct identity. Readers put weight behind Canvas Magazine reviews and columnists.

“I always read Canvas if I buy the Weekend Herald. It’s kind of nice. I like having a big newspaper, but it’s nice to have something that’s a bit more convenient to read. Like it’s a bit different and it’s a different colour paper as well. If you’ve read something quite in depth or full on, like in the news bit, without (going) completely to a trashy magazine, it’s a good in-between.”

Canvas Magazine strongly engages by ‘entertaining me’ which is reflective of the ‘weekend mindset’ and the magazine values of the publication. Canvas also engages by ‘inspiring me’ and ‘absorbing me’.

What does this mean for advertisers?

Canvas Magazine offers a quality weekend magazine environment with a high readership in the top socio-economic groups. canvas also offers advertisers one of the most female skewed Herald environments.

Reader Profile

Canvas Magazine has a slight female skew and is generally read by intelligent adults 40 years or older. They are significantly more likely than average to be in the top socio-economic levels and their earning potential reflects the fact that they feel well in control of their finances. Given their financial situation, they enjoy being able to indulge from time to time.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Female 58.25%
Male 41.75%
Top 3 Socios 65.98%
Top 3 Occupations 26.55%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 3.09%
Lifestage Two – Independent Young Adults 12.11%
Lifestage Three – Adults with Young Families 15.21%
Lifestage Four – Adults with Older Children 15.21%
Lifestage Five – Empty Nesters 54.12%
Household Income $80,000+ 55.41%
Home Owners 67.78%
Mortgage Free Home Owners 39.43%

 

INDEX

% of readers

LIFESTYLE

I wear makeup every day 134 21.00%
I am a top up shopper and buy something most days 120 19.00%
I spend lots of money on clothes 116 9.00%
I try to buy NZ made products often 115 47.00%
Work is more than just a job 114 47.00%
Exercise is an important part of my regular routine 109 40.00%
Source: Nielsen CMI Q2 2013 - Q1 2014 AP15+

READERSHIP

388,000

FREQUENCY

Weekly, Saturday