Canvas Magazine

“Twice named Newspaper Magazine of the Year at the Canon Media Awards, Canvas is the New Zealand Herald's premium glossy weekend magazine - the place for great reading and style. Every Saturday, you'll find fresh, engaging stories that intrigue, inform and inspire, providing a great weekend read. With a lively, contemporary design and great photography, Canvas offers a unique mix of engaging local and international features, as well as a modern lifestyle section featuring wine, restaurant and café reviews along with fashion and interiors - all designed to help readers enjoy their weekend.”

Michele Crawshaw, Editor

About Canvas Magazine

Canvas, the Weekend Herald's gloss liftout lifestyle magazine, indulges readers with a satisfying blend of features, lifestyle, and a substantial living section devoted to contemporary design, recipes and fashion. With consistently thought-provoking and stimulating articles, canvas has a reputation for quality journalism.

In addition to premium and standard positions, canvas also offers advertisers dedicated, cost effective advertising environments within the canvas Directory.  

How readers engage with Canvas Magazine

Readers look forward to Canvas as part of their weekend read. Its glossy format sets it apart from the rest of the paper giving it a distinct identity. Readers put weight behind Canvas Magazine reviews and columnists.

“I always read Canvas if I buy the Weekend Herald. It’s kind of nice. I like having a big newspaper, but it’s nice to have something that’s a bit more convenient to read. Like it’s a bit different and it’s a different colour paper as well. If you’ve read something quite in depth or full on, like in the news bit, without (going) completely to a trashy magazine, it’s a good in-between.”

Canvas Magazine strongly engages by ‘entertaining me’ which is reflective of the ‘weekend mindset’ and the magazine values of the publication. Canvas also engages by ‘inspiring me’ and ‘absorbing me’.

What does this mean for advertisers?

Canvas Magazine offers a quality weekend magazine environment with a high readership in the top socio-economic groups. canvas also offers advertisers one of the most female skewed Herald environments.

Reader Profile

Canvas Magazine has a slight female skew and is generally read by intelligent adults 40 years or older. They are significantly more likely than average to be in the top socio-economic levels and their earning potential reflects the fact that they feel well in control of their finances. Given their financial situation, they enjoy being able to indulge from time to time.

GENDER

SECTOR

AGE

H'HOLD INCOME

 

% of readers

TOP LINE DEMOGRAPHICS

Female 58.56%
Male 41.44%
Top 3 Socios 66.04%
Top 3 Occupations 25.67%

 

% of readers

HOUSEHOLD DEMOGRAPHICS

Lifestage One – Dependent Children 3.21%
Lifestage Two – Independent Young Adults 12.83%
Lifestage Three – Adults with Young Families 15.24%
Lifestage Four – Adults with Older Children 14.71%
Lifestage Five – Empty Nesters 54.28%
Household Income $80,000+ 55.88%
Home Owners 67.65%
Mortgage Free Home Owners 39.30%

 

INDEX

% of readers

LIFESTYLE

I often respond to work emails at home and at weekends 128 25.00%
I buy organic food whenever I can 126 23.00%
I like to keep up with the latest fashion 119 14.00%
A healthy diet and exercise is essential 116 63.00%
I am in financially comfortable circumstances 116 40.00%
Work is more than just a job 115 48.00%
Source: Nielsen CMI Q3 13 - Q2 14 AP15+

READERSHIP

374,000

FREQUENCY

Weekly, Saturday