About the Listener
The NZ Listener is New Zealand’s leading current affairs magazine and only weekly current affairs title. It is not only the most-read current affairs magazine in the country, but it outsells its nearest rival by more than 100%. Every week the Listener offers its loyal reader base a witty, intelligent, questioning and engaging read. Renowned for its compelling journalism, probing columnists and topical coverage, the Listener more often than not sets the news agenda with both New Zealand and international media picking up on Listener-lead investigations.
With more than 70 years of history, the Listener is a trusted, high quality media brand delivering a unique offering to readers in New Zealand’s top socio groups, and to advertisers wanting to target these affluent, intelligent ‘thinking New Zealanders’.
Every week the Listener also delivers lifestyle coverage, media reviews and comprehensive radio and TV listings.
To find out about NZ Listener online click here.
The New Zealand Listener enjoys an incredibly loyal readership, with subscribers accounting for over half of its circulation and primary readers making up 46% – more than double the rate of any competitors. Listener readers are opinion leaders and early adopters, especially when it comes to trying new restaurants, food, or books.
Affluent: 32% of our readers have a household income in excess of $100K
Influential: 69% of our readers are in the top 3 socios
Educated: 38% of our readers are university graduates, and our readers are two and a half times more likely than the population to have a Post Graduate qualification such as a Masters or Doctorate.
Financially Savvy: 63% of our readers have savings or investments
% of readers
TOP LINE DEMOGRAPHICS
|Top 3 Socios||69.01%|
|Top 3 Occupations||21.90%|
% of readers
|Lifestage One – Dependent Children||5.37%|
|Lifestage Two – Independent Young Adults||14.46%|
|Lifestage Three – Adults with Young Families||11.98%|
|Lifestage Four – Adults with Older Children||15.29%|
|Lifestage Five – Empty Nesters||52.89%|
|Household Income $80,000+||44.63%|
|Household Income $120,000+||19.83%|
|Mortgage Free Home Owners||40.08%|
% of readers
|Read a book in the last 7 days||128||71.89%|
|Wine is an important part of my weekly supermarket shop||140||18.47%|
|Gone to cafe for a drink or snack in the last 7 days||129||57.57%|
|Work is more than just a job||130||52.51%|
|Im an environmentalist at heart||127||51.26%|
|Been to a movie in the last 7 days||144||14.67%|
TIME SPENT READING PER ISSUE