About New Idea
New Idea, Your Fresh Celebrity Fix, is one of New Zealand’s favourite women’s magazines, brimming with all the latest celebrity news and gossip, from here in New Zealand and around the globe.
Inside New Idea everything is viewed through the lens of celebrity – star shots, celebs looking glamorous, extraordinary people doing ordinary things, fashion and beauty with a celebrity twist. New Idea gives readers an 'in' into celebrity life and all the glitz, glamour and excitement that comes with it.
Every week New Idea also brings readers fresh, contemporary, aspirational food and recipes, on-trend fashion and beauty, inspirational health and wellbeing, plus favourite columnists including Jesse Mulligan, Stacey Morrison, Nene King and more. Because New Idea loves celebrities as much as New Idea’s readers do.
Inside Every Issue:
- New Fashion & Beauty – get your very own celebrity glamour on an affordable budget.
- New Food Ideas – delicious recipes and healthy food ideas for you and your family in a 16-page pull-out booklet every week.
- Take a load off – our columnists Jesse Mulligan and Stacey Morrison share their insights into family, friendship and fame.
- Agony Aunt – Nene King’s larger than life advice on anything
To find out about New Idea online click here.
New Idea is consistently one of the top performing magazines in New Zealand. It's a weekly must read for those craving their 'celebrity fix'.
Nearly 20% of New Idea readers are working mums. They love to shop - and many classify shopping as their favourite pastime! They like reading about new cosmetics and buying cosmetics, keeping up with the latest fashion and trends and taking care of their appearance. Drinking wine and trying out new food and recipes are also popular pastimes with New Idea readers.
% of readers
TOP LINE DEMOGRAPHICS
|Top 3 Socios||45.53%|
|Top 3 Occupations||13.68%|
% of readers
|Lifestage One – Dependent Children||6.84%|
|Lifestage Two – Independent Young Adults||20.26%|
|Lifestage Three – Adults with Young Families||19.74%|
|Lifestage Four – Adults with Older Children||16.05%|
|Lifestage Five – Empty Nesters||36.84%|
|Household Income $80,000+||39.21%|
|Mortgage Free Home Owners||20.79%|
% of readers
|I often buy after trialling a beauty product sample||188||17.00%|
|I like reading about new cosmetic and skincare products||164||20.00%|
|I like to use products that reduce the signs of aging||156||33.00%|
|I often use hire purchase||146||15.00%|
|Friends look to me for advice on major purchase decisions||129||23.00%|
|I need to do more formal study to advance my career||128||27.00%|
Source: Nielsen CMI Q3 13 - Q2 14 AP10+, ABC 12 Months to 30th June 2014
TIME SPENT READING PER ISSUE