New Zealand Woman's Weekly
About New Zealand Woman's Weekly
New Zealand Woman’s Weekly is a publishing national treasure that entertains, informs and inspires Kiwi women, aged 30 plus, and has done for the last 80 years. The ongoing connection it has with females throughout New Zealand is the reason it has long been the first choice for magazine advertisers. The Weekly’s success is due to its relevance to a huge community of modern Kiwi women, from cities to the heartland. New Zealand Woman’s Weekly is filled with fabulous food and recipes, celebrity news, heartfelt true stories, tips and advice from fashion and beauty through to home and living, health and practical modern parenting.
Inside every issue
- Weekly People - Real life, relationships and more
- Weekly Lifestyle - Fashion, Beauty, Food, Home, Health, Family, Garden and Travel
- Your Weekly - Puzzles and prizes
- Star Weekly - Celebrity news and the latest gossip
- Columnists - Nicky Pellegrino, Mike Van de Elzen, Simon Gault, Wendyl Nissen, Sally Ridge, Kevin Milne, Kerre McIvor, Jeremy Corbett and more
To find out about New Zealand Woman's Weekly online click here.
New Zealand Woman’s Weekly is the one of the most read consumer magazines in the country. It is the best read consumer title by New Zealand Homeowners, and the second most important title for New Zealand Mums.
It reaches 581,000 Household Shoppers every week, a significant consumer group making those key purchasing decisions for their families.
55% of readers are living in the main city centres, while also reaching almost a quarter of those living in the provincial urban areas.
30% of New Zealand Woman’s Weekly readers are not reading any other Women’s Weekly title*.
*NZ Woman’s Weekly readers that do no read New Idea or Woman’s Day.
% of readers
TOP LINE DEMOGRAPHICS
|Top 3 Socios||45.32%|
|Top 3 Occupations||12.86%|
% of readers
|Lifestage One – Dependent Children||11.30%|
|Lifestage Two – Independent Young Adults||17.14%|
|Lifestage Three – Adults with Young Families||19.22%|
|Lifestage Four – Adults with Older Children||14.68%|
|Lifestage Five – Empty Nesters||37.14%|
|Household Income $80,000+||37.53%|
|Household Income $120,000+||16.49%|
|Mortgage Free Home Owners||22.47%|
% of readers
|Enjoy shoppng for clothes/personal items||129||42.76%|
|I wear makeup every day||155||22.44%|
|Had brunch/coffee with friends in the last week||129||33.04%|
|Love reading and trying recipes||123||35.84%|
|Went shopping for gifts in the last 7 days||135||30.41%|
|Going shopping is a favourite pastime||135||21.71%|