FRIDAY 28 FEBRUARY, 2014
//: CALLING ALL ANGLERS, ENTRY IS NOW OPEN FOR THE INAUGURAL APN MCNALLY CLASSIC
On Thursday 3rd April, APN invites you to pull yourself away from the office and join us for a day onthe water for the APN McNally Classic.
The event is a one day charity fishing competition, hosted by celebrity fisherman Geoff Thomas andheld in memory of NZ Herald Group Advertising Director, Andrew McNally.
Funds raised will be donated to the Men’s Health Trust New Zealand.
APN Media CEO Martin Simons says that “If we can use the competition to raise the profile ofmen’s health and encourage at least one person to have a health check-up, then we will considerthis event a success”.
The charity event won’t just be restricted to the water and will carry on into the evening at Mantells On The Water with a prize giving and charity auction fronted by Australasian auctioneer ofthe year, Daniel Coulson. The dinner menu is being designed by celebrity chef Michael Van DeElzen.
To enter, contestants can register their own boat or join APN on one of theirs. All funds raised fromentry fees and the charity auction will go to Men’s Health Trust New Zealand.
We look forward to seeing you on the day and joining us to support such a worthy cause. And remember, the aim of the day isn’t just about raising money; it’s about raising awareness - so make an appointment with your doctor for a check-up.
“The purpose of Men’s Health Trust NZ is simple – to inspire men of all ages to make positive andrewarding lifestyle choices by providing education programmes, research & information thatpromotes good health” - Trustee Phil Clemas.
To enter yourself or your team, go to apnmcnallyclassic.co.nz
For media enquiries, please contact:
GM, Brand & Comms
APN NZ Media
09 373 6400
THURSDAY 27 FEBRUARY, 2014
//: NEW STRUCTURE TO DRIVE PACIFIC MAGAZINES
APN has announced a new structure to enable its Pacific Magazines titles – New Idea, Girlfriend and That’s Life – to trade alongside the New Zealand Herald’s powerful Newspaper Inserted Magazines (NIMs) portfolio.
Karen Prendergast, formerly Trading Manager with NZ Magazines and more recently NZH Sales Director Classifieds, has been appointed Commercial Director of the Pacific titles and will be responsible for delivering innovation to advertisers, leveraging the major NIM brands.
Karen will report to the APN Group Sales Director, David Hoath. Michelle Coursey will edit New Idea, with Rebecca Blithe responsible for Girlfriend and Eva Lewicki for That’s Life. The commercial team will include Paula Blind, Group Sales Manager NIMs and Magazines, with Claire Chisholm (New Idea) and Jodie Gladstone (Girlfriend) handling production.
The announcement of the new structure follows the completion of the sale of APN New Zealand Magazines’ titles to Bauer Media Ltd. Staff from the New Zealand Woman’s Weekly, The Listener, Creme, Simply You and Simply You Living will move to Bauer from 1 March 2014.
In announcing the new structure yesterday, New Zealand Media CEO Martin Simons also paid tribute to all staff who had worked on the company’s magazine titles.
“It has been a testing time for staff as the deal was subject to New Zealand Commerce Commission approval and there was also a lengthy staff selection process for team members transitioning to Bauer.
“The quality of the magazines and the dedication of our people never wavered during this period.
“I would like to acknowledge the work of all teams and particularly the contribution of editors Louise Wright (NZWW) and Pamela Stirling (The Listener) for their leadership at this time. Both editors are at the top of their game, producing superb weekly magazines.’’
Mr Simons also thanked NZ Magazines General Manager, Chris Gwin, for his work in guiding the business over the last 16 months and throughout the sale process.
THURSDAY 13 FEBRUARY, 2014
//: INAUGURAL APN MCNALLY CLASSIC TO PROMOTE MEN’S HEALTH
Competition for spots amongst New Zealand’s leading agency and media executives is expected to be tight when the inaugural APN McNally Classic is held off Auckland on April 3 this year to raise funds in support of men’s health.
The fishing tournament is in memory of New Zealand Herald Group Advertising Director, Andrew McNally, who died in June last year. Proceeds from the day will be donated to Men’s Health Trust New Zealand.
APN NZ Media CEO Martin Simons said Andrew had made a big impact in New Zealand during his time at the Herald and the advertising and marketing community wanted to do something to recognize his contribution.
“Andrew loved fishing and we thought an event to celebrate his love of being on the water was ideal.
“If we can use the tournament to raise the profile of men’s health and encourage at least one more person to have a health check-up, then we will consider this tournament a success.”
The McNally Classic will be hosted by celebrity fisherman, Herald columnist and friend of Andrew, Geoff Thomas, who will lead the charge on his boat where there will be some places up for grabs.
A number of other boats are being organised to participate on the day but early bookings are advised. Each boat entered will pay a fee competing for prizes in the categories of longest catch, most unusual catch, and hard luck story.
All participants will be invited to join a prize giving, and dinner hosted by celebrity chef, Michael Van de Elzen, renowned as an advocate of healthy eating. Michael will design the menu and be on hand for anyone wanting to yarn about how to survive being a guy in this modern world of fit, fast and furious.
The event will culminate in a charity auction, fronted by New Zealand’s leading real estate auctioneer, and Australasian auctioneer of the year, Daniel Coulson from Bayleys Real Estate.
More details on how to enter will follow in the next few weeks; to register your interest visit: nzherald.co.nz/apnmcnallyclassic
For media enquiries, please contact:
GM, Brand & Comms
APN NZ Media
09 373 6400
THURSDAY 13 FEBRUARY, 2014
//: APN NZ MEDIA GROWS AUSTRALIAN SALES TEAM
APN NZ Media have recently appointed Lee Staples to the role of Account Manager in their Australian office, representing APN’s New Zealand media brands in the Australian Market.
Staples comes from a strong media background, his last role being at News Corp in London, where he worked across The Sun, The Times and Sunday Times publications. He added “I’m very excited about working with Australian advertisers and offering them creative multi-platform opportunities across APN NZ’s well established and respected brands”.
Staples will be reporting to Australian Sales Manager, Shane Rudzis.
Commenting on the appointment, APN NZ Media’s Group Sales Director, David Hoath said that a number of multi-national brands are now strategising, planning and buying out of Australia, creating an increased demand for representation of New Zealand media in this market.
“As a result, we have the dedicated team in Sydney to educate, inform and support the advertising market to bring campaigns to life across the print, online and magazine APN NZ Media brands,” says Hoath.
Shane Rudzis has been in his role since commencing the team in September 2012 with strong success; He has recently been joined by Lee Staples who combined, offer many years of experience in the New Zealand, Australian and UK media markets.
TUESDAY 11 FEBRUARY, 2014
//: THE NEW ZEALAND HERALD BRAND AUDIENCE GROWS IN SIZE AND QUALITY
APN’s flagship news title The New Zealand Herald built on its milestone 150th birthday year in 2013 by lifting its daily brand audience to 827,000 different kiwis – a 10,000 increase on the same time last year. Reach of The New Zealand Herald builds to 1,339,000 different consumers over a week.
The Herald remained at the top of New Zealand’s most trusted news brands, looked to for accurate reporting, credible investigations and for getting the facts behind the news that is impacting kiwi lives.
Both the newspaper and the website deliver a highly engaged, high quality audience. Over the last 12 months, this has improved, with gains in the most influential demographics – business decision makers, those employed in the top three occupations, and those in households earning over $100,000 a year.
The Herald’s growth has been led by its digital media platforms. Online visitation has grown by 13% in the last year, to 1,596,000 monthly Unique Visitors. The site remains the most actively engaged of all news sites in the country, and continued traffic growth (+4% YOY), underlines the highly informed news focus of the NZH team, avoiding the temptation to go after “fly by” traffic that builds numbers and not value, is building dividends.
The Herald’s mobile audience has also continued to soar. The NZH mobile app and iPad audiences have both increased by 23% (to 219k and 103k monthly visitors respectively), and the audience on mobile web is up 58% – all in the last 12 months. The flexibility of mobile access is enabling consumers to engage more frequently throughout the day.
Readership of the Herald’s printed edition is currently at 475,000 on a typical day. The withdrawal of a sponsored literacy program to homes in West and South Auckland in Q4 2012 continues to impact readership, with around one third of the YOY decline (-10%) in the last reporting period due to this decision.
Engagement with our print content remains strong, with readers spending 36 minutes on an average day during the week, and 51 minutes on Saturday.
The Weekend Herald remains the best-read paper in the country, with 539,000 readers, and New Zealander’s favourite Saturday magazines, Canvas and Weekend, have both enjoyed audience gains. As well as in-depth reads, the figures show that tips on great things to do and places to see at the weekend are eagerly sought after.
And one year on from the relaunch of the Herald on Sunday, better packaged and with a clearer focus on what Sunday readers want, the team is gratified to report a huge 20,000 (5.5%) increase in readership enabling the Sunday to retain its mantle as the fastest growing paid newspaper in NZ.
One third of our readers say they have noticed that the Herald on Sunday is a lot better now, with many commenting on improvements in the news mix and quality of reporting.
Our network of regional daily newspapers collectively engage with 184,000 people on average each day in print. Our digital footprint continues to strengthen in our regions, with close to 465,000 monthly UBs in December on our regional websites and 167,000 on mobile – an increase of 75% in the last twelve months.
Contact:Martin Simons, CEO APN NZ Media, Tel : 09 373 6400
Readership: Readership results are measured independently by Nielsen Media Research as part of the Consumer & Media Insights survey. The survey is a continuous, face to face survey based on a representative sample of 12,000 New Zealanders aged 10 years and older. Readership results are released quarterly based on a rolling 12-month sample.
Information Sources:- Nielsen Media Research, Consumer & Media Insights: Release period, Q1 – Q4 2013, previous release period, Q4 2012 – Q3 2013. Please note that the Herald’s unduplicated brand audience is understated, as it currently does not include audience from our apps.- Newspaper readership & brand audience: All people aged 15+,- Online Audience: Mobile; Omniture, December 2013 vs December 2012. Comscore, December 2013 vs December 2012, Nielsen Market Intelligence December 2013 (average session duration)