TUESDAY 30 SEPTEMBER, 2014
//: SPARK KEYNOTING AT AD:TECH NZ NOV 19
- Jason Paris, COO, SPARK will deliver keynote at ad:tech NZ
- ad:tech first 100% crowd-sourced digital media event in NZ
- Tickets now available for sale at www.ad-tech.co.nz
Tuesday, 30 September, 2014: The world’s leading digital marketing and media conference, ad:tech, today announced that SPARK COO Jason Paris will deliver a keynote at ad:tech New Zealand to be held at Auckland University of Technology on November 19th.
Discussing the recent Telecom NZ rebrand led by Designworks STW Group, Jason will discuss how the company needed to create a radically different course to define a clear path that signalled a new direction, both inside and outside the organisation, in order to transform the organisation from a technology business to one that merely uses technology to deliver end-user benefits.
Jason will share his thoughts on the project and discuss how the business is beginning to operate in a different way following its sea change from being a ‘me’ brand focussed on wires and technology, to a ‘You’ brand that creates the perfect environment for You to be You.
Other speakers taking at the stage at ad:tech NZ include;
- Opening address by Andrew Reinholds, Managing Partner OMD NZ
- Keynote by Tom Eslinger, Worldwide Director Digital & Social at Saatchi & Saatchi (NY)
- Keynote by Todd Wheatland, Head of Strategy at King Content (Australia)
- Keynote by Tali Rose, Digital Marketing Manager at Panasonic (NZ)
- Keynote by Rod Strother, Director, Digital & Social Excellence at Lenovo (Singapore)
Speakers will focus on shifting the way marketers think about digital through a range of keynotes, interactive panels and one-on-one interviews. The single day event will cover an extensive range of topics spanning mobile, content marketing, data, social and marketing across multiple screens. Jan Barthelemy, head of dmg :: events, believes the NZ event will move the market forward.
“Brands, publishers and agencies can stay up to speed with the rapidly changing digital landscape and the many ways in which digital is increasingly impacting other channels,” he said. “Having a well-respected brand as SPARK on stage sharing their evolution is a great way to showcase how brands are leveraging digital to deliver increasing value to both their business and to end consumers.”
Governing board members for the event include Alisa Higgins, GM IABNZ, Spencer Bailey, General Manager Digital NZME., Andrew Reinholds, Managing Partner OMD NZ, Todd McLeay, CEO Whybin TWBA, Martin Waiguny, Senior Lecturer Auckland University of Technology, Ryf Quail, MD Fresh Focus, Ian Sutcliffe, GM AA Smartfuel, Lyndsey Francis, GM Media Solutions & Insight TVNZ, Melanie Reece, Commercial Director, PANDORA® internet radio, and Christopher Edwards, Program Director for dmg ANZ.
For more information, contact:
THURSDAY 25 SEPTEMBER, 2014
//: APN NZ, TRN AND GRABONE RE-BRAND AS NZME.
APN NZ, TRN and GrabOne re-brand as NZME.
From today the companies you know as APN NZ, TRN and GrabOne are unifying our print, radio, digital and e-commerce brands under one overarching brand, NZME..
The rebrand is the next major step in NZME.. fully realising the power of our content, audience and eCommerce capabilities.
NZME. (N-Zed Me) stands for New Zealand Media and Entertainment. The ‘me’ in NZME. perfectly reflects that brands and people are always at the centre of what’s going on. NZME. also recognises that New Zealanders want a New Zealand perspective. They want to be connected to the content they want, the way they want it and when they want it. That’s what we give them.
Our combined assets have exceptional reach in the New Zealand market with 2.9 million people connecting with us every week. Under the NZME. umbrella brand we will be able to succinctly define that advantage to connect advertisers to relevant audiences across all platforms and devices reflecting how consumers pick and mix where and how they access content.
Who do we reach?
By 9am 66% of Auckland has read, heard, seen or engaged with a NZME. brand. 91% of large business owners and 87% of SME business owners engage with NZME. brands.
In total each month, our news brands reach 2.2 million Kiwis while our sport and entertainment brands reach 1.1 million and 2.7 million Kiwis respectively. Our monthly reach is truly national with brands that are read, watch or listened to by:
• 90% of people in the Hawkes Bay.
• 90% of the total Bay of Plenty population.
• 80% of Wellingtonians,
• 73% of people in Christchurch,
• 78% of people in Dunedin and
• 88% of people in Hamilton.
The company’s new corporate website can be accessed from today at www.nzme.co.nz
While APN NZ and The Radio Network will become NZME. our much loved brands don’t change. For example GrabOne is still GrabOne, NewstalkZB is still NewstalkZB and The New Zealand Herald is still The New Zealand Herald. Only where you had previously seen ‘APN NZ’ or ‘TRN’ will you now see NZME. Your contacts at those companies formerly known as APN NZ and TRN will remain the same and they still have the same email addresses and contact numbers.
This is the start of an exciting journey. NZME. is uniquely positioned to deliver relevant and vertically integrated content. We are committed to being multi-platform, to being the biggest creators of locally produced news, sport and entertainment in the country while connecting with the best international content.
Our Collaborative Media Solutions team are a demonstration of the new ways our diverse businesses can come together to provide the best media solution for advertisers. Our content, our talent and our audience will facilitate a new level of innovation for our advertising clients.
We look forward to talking with you about the options available to connect advertisers with our audience to better market your brands, products and services.
I welcome any comments or feedback you may have regarding our new name, NZME. I can be contacted at Jane.Hastings@apn.co.nz.
Jane Hastings CEO, NZME.
Source: Nielsen CMI, Fused database July 2014 – based on All People 10+. Audience based on unduplicated weekly print and radio, and monthly digital Unique Audience.
Note: This move excludes Adshel which remains 50% owned by APN Group and Clear Channel
TUESDAY 23 SEPTEMBER, 2014
//: NZ HERALD ARMS REAL ESTATE AGENTS WITH HARD DATA
From Monday 29th September, the NZ Herald will arm real estate agents with the ammunition they need to grow and secure vendor advertising.
The NZ Herald challenged TNS Global Research to undertake an ambitious, long running and large scale independent quantitative research project with the participation of key real estate brands, the research has shown that ‘Properties that included HeraldHomes in their property marketing mix sold for an average premium over CV of 20% compared to those that did not include HeraldHomes’.
This definitive result comes after a strategic review conducted by the NZ Herald which identified aneed to support its flagship print publication HeraldHomes and the publication’s de-facto sales force - real estate agents.
Focus groups conducted by the Herald with industry players from all levels identified that a key barrier for real estate agents when selling HeraldHomes advertising was their inability to underscore a vendor’s return on investment when committing to a property marketing plan.
The findings by TNS Global Research solve the dilemma created by a lack of participation by (print) competitors in standard industry surveys, such as the Audit Bureau of Circulation (ABC) and NielsenCMI, which has formerly prevented any of the traditional comparisons on the grounds of readership and circulation.
The NZ Herald is excited to be able to assist in winning the minds and wallets of skeptical homeowners by convincing them - with cold hard data - of the relevancy and effectiveness of HeraldHomes in an ever increasingly digital world.
An integrated cross channel campaign announcing the research results will kick off Monday September 29.
For more information, go to www.heraldhomes.co.nz
For media enquiries, please contact:
APN NZ Media
09 373 6542
WEDNESDAY 10 SEPTEMBER, 2014
//: MEDIA RELEASE: HERALD REBOOTS BUSINESS NEWS
APN NZ is wasting no time in delivering more relevant digital news to New Zealanders with the re-launch of the business section of the NZ Herald Online tomorrow.
The new-look business pages will offer live tools, more news and more interactivity than ever before.
NZ Herald Business Editor, Liam Dann, says users will now get real-time stock market information, currency conversions and mortgage and savings-rate comparisons from the Herald online.
“That’s the basics of everyday financial acumen,” says Dann. “But as we’re also the country’s longest-serving business news provider we can give our users a lot more than that. For example we’ve now created comprehensive company profile pages for all the top and NZX-listed companies so that our users can have instant access to our corporate archive.”
Dann says it’s as easy as clicking on a company you’re reading about to go to the latest share information, any additional bios and all the archived stories about that company dating back to more than a decade.
A KiwiSaver Fundfinder with comparisons between funders and the ability to check the performance of your own funds is also part of the new-look home of business at the Herald online. All these new data tools will be available on a dedicated tools page but will also appear embedded in relevant articles.
Dann says not only is the goal for business at the Herald online to be the country’s most comprehensive financial news service but equally to be the most easy to use.
“We’ve increased our business lifestyle features with content from the world’s authorities on global finance including Bloomberg, Slate and The Washington Post. We’ve added new bloggers too to augment relevant local content in the form of legal commentator Jock Anderson writing Caseload, Juha Sarinann with Tech Blog and Tamsyn Parker on Your Money,” says Dann.
The re-launch coincides with NZ Herald’s Mood of the Boardroom streaming live on www.nzherald.co.nz/business tomorrow morning from 7am. The breakfast event aims to capture the mood of the country’s top CEOs in an audience with the Minister of Finance, Bill English, and Labour’s shadow Finance Minister, David Parker.
“There’s a general election around the corner and the Reserve Bank is set to announce any movement of the Official Cash Rate tomorrow,” says Dann. ”Tomorrow is the ideal time to check out what we’ve got, live and running.”
For further information, contact:
Evie Ashton, APN PR firstname.lastname@example.org / +64 21 994 074