FRIDAY 30 MAY, 2014
//: THE HERALD LEADS THE CHARGE IN A GROWING MARKET
- The Herald shows readership growth across all platforms
- Readers continue to be highly engaged as media consumption changes and platforms evolve
- The Herald is the best way to reach a large and high quality audience
The latest CMI results released by Nielsen today reveal 75% of kiwis are engaging with news content each week across print and digital. News brands in New Zealand are more relevant and more effective at reaching consumers now than they were 15 years ago, as total reach has increased by 20% over this period.
The New Zealand Herald is leading this growth, increasing by 10,000 readers a week across print, desktop, mobile and tablet to 1,349,000 including the weekday Herald gaining 5,000 readers in the last quarter.
Kursten Shalfoon, Chief Marketing Officer at APN says: “Understanding what motivates our customers to engage with us plays an integral part in everything we do. We’ve evolved and responded proactively to changes in how readers consume media and how we subsequently interact with them. We put our readers at the heart of our decision making to deliver a portfolio of market leading brands across a wide range of devices.
News content remains highly relevant to New Zealanders as they increasingly turn to the Herald to get the very latest news, opinion and debate.”
A key driver to the Herald’s growth is through the continuous development of digital products such as the launch of both the Viva app and Bite magazine digital platforms. Nielsen’s NetView shows the Herald’s monthly unique audience has increased by 23% compared to last year, the highest number of New Zealanders ever engaging with the brand (1,210,573).
Engagement with our digital content remains incredibly strong with the Herald’s average session duration on desktop currently at 5.03 minutes, 65% stronger than the average for our nearest competing news sites. Growth in mobile has seen the Herald’s mobile site and apps reach their highest ever levels, with the mobile site up 98% in the last twelve months, and the app audience has grown by 31% as readers look to their mobile devices to get news updates throughout the day.
Engagement with our print products also remains strong with consumers spending on average 35 minutes reading the weekday Herald, 52 minutes with Weekend Herald, and 45 minutes reading Herald on Sunday.
The Herald on Sunday continues its great run, gaining 5,000 readers on this time last year, and has extended its lead of the Sunday market in the North Island by 52,000 readers in the last 12 months.
The quality of the Herald brand audience has improved in the last 12 months and remains the best way for advertisers to reach a large scale quality audience based on Personal Income $100K+, Top 3 Occupations, Home Owners and Tertiary Educated.
APN’s network of regional daily newspapers engage with 182,000 people on average each day in print and the digital footprint continues to grow across regions, with 580,000 monthly unique browsers in April on regional websites, and 248,000 on mobile – an increase of 52% in the last twelve months.
New Idea has performed well on the previous survey, growing its audience by 6,000 readers, to 384,000 readers each week.
For media enquiries, please contact:
Chief Marketing Officer
APN NZ Media
09 373 6400
*Important information:Readership: Readership results are measured independently by Nielsen Media Research as part of the Consumer & Media Insights survey. The survey is a continuous, face to face survey based on a representative sample of 12,000 New Zealanders aged 10 years and older. Readership results are released quarterly based on a rolling 12-month sample.
- Nielsen Media Research, Consumer & Media Insights: Release period, Q2 2013 – Q1 2014, previous release period, Q1 – Q4 2013.
- Newspaper readership & brand audience: All people aged 15+
- Online Audience: Mobile; Omniture, April 2013 vs April 2012. Nielsen Netview April 2014, Nielsen Market Intelligence April 2014 (average session duration) Nearest competing news sites are defined as; tvnz/news.co,nz, tv3news.co.nz, news.msn.co.nz, stuff.co,nz, yahoo/news.co.nz
WEDNESDAY 28 MAY, 2014
//: THE HERALD LAUNCHES A NEW HOME FOR VIDEO
In response to the ever increasing consumption of video content by New Zealanders, the NZ Herald has launched In-Read video – a new video advertising unit delivering engaging content to readers throughout the Herald’s dedicated environments.
Unlike traditional pre-roll videos In-Read videos are standalone, meaning they can play without being connected to video content. Displayed within an article they begin when 50% of the unit is visible with sound starting when the cursor hovers over the video.
The video ad unit can play any length of video from a 30” TV commercial to movie trailer.
“Video is a major part of our future. 80% of internet users can recall watching a video ad in the last 30 days and coupling that with the Heralds 1.2 million visitors* every week this is a major development for advertisers,” says Spencer Bailey, General Manager of Digital at APN.
Video ad spend in New Zealand has increased by 30% year on year** and the Herald has responded to this demand by giving advertisers a new platform to provide valuable video content to consumers.
Donna Gurney, APN Agency Sales Director says: “we’re excited to bring a new offering to our advertising mix. In-Read video has opened the doors to longer format videos to run on the Herald, meaning movie trailers, existing TVC’s and product demonstration videos can sit within our quality and trusted environment.”
In-Read videos are available from today. Please contact your APN Account Manager for more information.
For all media enquiries:
General Manager, Digital
APN News & Media
09 373 9172
* Omniture Discover, total Traffic Jan 26 – March 9 2014
TUESDAY 20 MAY, 2014
//: THE HERALD SHOWS STRONG DIGITAL GROWTH FOLLOWING NIELSEN FIX
Since 30 July 2013 Nielsen has been undercounting audience to the Herald’s mobile site due to a coding error. This has now been resolved by Nielsen and the Herald’s web and mobile traffic is now being reported correctly. This is effective from 15 April 2014.
With only two weeks of correct data reported the Herald is happy with the result.
Kursten Shalfoon, Chief Marketing Officer says: “After nine months of incorrect reporting it’s great to see our audience accurately represented to the market. We’ve been heavily investing in our digital products and instinctively knew we were doing better than the numbers said. It’s satisfying to see the Herald’s unduplicated reach increasing by 6% compared to March 2014.”
The results show the Herald growing market share, especially when looking at the Auckland market where the Herald holds a leadership position, with audience increasing 3% compared to March 2014 and an impressive 30% year on year.
The quality of engagement with the Herald’s content continues to remain strong, with 1.13 minutes average page duration and over five minutes for session duration which is 65% higher than our main news competitors.
Source: Nielsen Net View April 2013 – April 2014, Market Intelligence April 2014
THURSDAY 15 MAY, 2014
//: APN NZ MEDIA WINS COVETED INTERNATIONAL INMA AWARD
APN New Zealand Media has won first place in the ‘Best Marketing Solution for an Advertising Client’ category at the prestigious International News Media Association Awards (INMA) 2014 for their ‘APN and Tourism Australia: Explore Your Australian Passions’ campaign.
Working in partnership with Tourism Australia and their media agency OMD, APN created a cohesive 12-month content marketing, media and creative strategy to drive quality audience engagement across mobile, tablet, desktop and print.
David Hoath, Group Advertising Director at APN says “This is a fantastic achievement for the team who has worked incredibly hard to deliver fantastic results for our client.
This fully integrated campaign across editorial, sales, digital and marketing has delivered unprecedented results with over a million Kiwi’s visiting Australia for the first time ever in 2013.”
The APN marketing team also won second place for The New Zealand Herald’s 150th Birthday reader promotion in the ‘Best Idea to Grow Single Copy Sales’ category and second place in the ‘Best Idea to Grow Subscription Sales’ for their ‘Partnering for Sustained Growth’ strategy focused on partnering with businesses to offer their customers trial subscriptions.
Kursten Shalfoon, Chief Marketing Officer is thrilled with the recognition. “We’re standing tall with some amazing brands such as The NY Times, South China Morning Post and London’s Evening Standard. We’re feeling very proud right now.
It’s been an absolute privilege working on the Herald’s 150th Birthday celebration. It’s not everyday you get to work on such a milestone event with such an iconic brand.”
The INMA 2014 Awards presented at San Francisco World Congress recognised 90 marketing and sales campaigns judged the best worldwide in the media industry.
Earl J. Wilkinson, executive director and CEO at INMA said “The common theme was engagement on new platforms and developing a relationship with consumers across multiple platforms. For advertisers, there are so many more audience and platform options and the challenge for media companies is syncing with options. The creativity was fantastic.”
The INMA Awards 2014 competition was judged by an international panel of 28 executives in the media and advertising communities from 13 countries. Judging was based on concept, creativity, design, production, effectiveness and results.
FRIDAY 09 MAY, 2014
//: APN WINS 19 AWARDS AT THE NATIONAL CANON MEDIA AWARDS
APN New Zealand Media has taken out 19 awards at the national Canon Media Awards including Best Weekly Newspaper for the Weekend Herald, Newspaper of the Year (up to 30,000 circulation) for the Northern Advocate, best breaking news coverage for nzherald.co.nz and best innovation for Viva’s stylish iPad App.
APN’s success, winning more than one-third of all awards on offer for newspaper, digital and marketing categories also saw Richard Robinson declared Press Photographer of the Year and Rod Emmerson named Cartoonist of the Year for the fourth time.
Weekly entertainment liftout Timeout won best newspaper magazine and the daily compact New Zealand Herald won the award for Best Design.
In selecting winners, Canon judges:
• Described the Weekend Herald as a “thoroughly modern newspaper” that has the courage to throw out the rule book and it sets itself apart from the standard news digest by putting the stories it wants to tell on the agenda.
• Praised the Northern Advocate for its refreshing and surprising approach, declaring it “noisy and opinionated but clearly devoted to the community it serves”.
• Said nzherald.co.nz’s coverage of the July earthquakes showed “a real sense of urgency with a great live stream and posts coming thick and fast”.
• Commended the Viva Magazine App as a “dynamic makeover that plays to the strengths of the content with highly visual graphic design and layout and intuitive user interfacee lements”.
Martin Simons, CEO of APN New Zealand Media says: “APN is a modern multimedia brand with a bright future and these awards reflect its strength and relevance to our readers who look to our titles for thought-provoking and timely content built on credibility, integrity and trust.
We continue to invest in our titles across print and digital platforms and this remains our utmost priority. For us it’s about meeting the continuing changing needs of consumers, who judge us every day at news stand and online.
“I think the team is doing a great job at it and the peer recognition is reward for the effort of the top teams we have across all areas of the company,’’ he said.
For the first time a marketing category was added to the Awards with the Herald’s ‘150 Years of Looking Forward’ campaign celebrating its 150th Birthday taking out the inaugural top honours.
For a full list of awards see below:
Weekly Newspaper of the Year Weekend Herald
Newspaper of the Year (up to 30,000 circulation) Northern Advocate
Best Digital Breaking News Coverage nzherald.co.nz
Best Innovation in New Technologies Viva – The New Zealand Herald
Best Newspaper Design The New Zealand Herald
Best Newspaper Inserted Magazine TimeOut – The New Zealand Herald
Press Photographer of the Year Richard Robinson – The New Zealand Herald
Cartoonist of the Year Rod Emmerson – The New Zealand Herald
Best Photo Essay/Slideshow Brett Phibbs – The New Zealand Herald
Best Feature Photo Stephen Parker – Rotorua Daily Post
Regional/Community Reporter of the Year Sandra Conchie – Bay of Plenty Times
Reporter Crime and Justice Anna Leask – The New Zealand Herald
Reporter Health and Education David Fisher – The New Zealand Herald
Reporter Sport Dylan Cleaver – The New Zealand Herald
Newspaper Feature Writer Crime and Justice David Fisher – The New Zealand Herald
Newspaper Feature Writer Arts and Entertainment Linda Herrick – The New Zealand Herald
Newspaper Feature Writer Sport Phil Taylor – The New Zealand Herald
Best Brand Campaign The New Zealand Herald
Best Artwork Anna Crichton – The New Zealand Herald Metro