MONDAY 10 SEPTEMBER, 2012
//: YOUR NEW LOOK NZ HERALD ONLINE
Today we’ve revealed our re-designed nzherald.co.nz homepage. The changes have been made following extensive customer research and show a clean, modern design which will appeal to a wide variety of readers, including those who want a snapshot of the latest or most popular stories and those who want to spend more time on the site discovering and engaging with content.
Navigation and masthead
The most immediate change as you arrive on the homepage is the introduction of a new masthead. The gothic logo has served the Herald well over the last 150 years and its use across all our digital products highlights the credibility and trust the brand has with our audience. The navigation is structured in exactly the same way you’re used to, although it does look different, with the subtle injection of colour and as you scroll down the page, the navigation comes with you. This allows for easy navigation to other sections and you’ll know exactly where you are on the site.
High visibility ad units
We know from experience that making fresh changes will also attract new readers. So we’ve created high visibility ad units and diverse entry points.
The biggest change is the introduction of the Billboard 970x250. This advertising solution is in a genuine solus position and is guaranteed to be the only ad above the fold. So of course we need to ensure the right creative is running and is subject to publisher approval.
The Medium Rectangle 300x250 is now in a significantly improved position, directly below the navigation bar.
We’ve also introduced the Half Page 300x600 which replaces the Super Rectangle, but is in a prime position under the navigation bar taking over the Medium Rectangle spot when running.
Top stories, latest news and most popular
There are plenty of ways to discover content on our homepage. Our top stories column on the left decisively shows what we believe are most important stories. Latest news allows you to quickly see what’s happened since your last visit with time stamps so you know how long a story has been on site. You can also filter your interests by clicking on the dropdown box within ‘Latest News’. ‘Most Popular’ module highlights what everyone is reading and what videos are being watched and there is a trending topics bar just underneath the navigation to further highlight popular content.
For more information simply talk to you APN Account Manager or contact us now.
NZ Herald App for iPhone and iPad
We’ve also made enhancements to our iPhone and iPad apps to include a QR reader. Using QR codes on advertisements, readers simply scan the code to access further content such as your TVC or promotion entry form.
Simply update your NZ Herald app for iPhone or iPad, by launching the App Store and selecting ‘Updates’ then the ‘NZ Herald’ app. If you don’t already have the app, launch the App Store on your iPhone or iPad and search for ‘NZ Herald’ which will bring up the free NZ Herald app for you to install.
Once you have updated or installed your app, select Scan button in the main navigation (this will enable you to scan the QR code). Hold your device over the QR code for a few seconds, you do not need to press anything, it will recognise the QR code you are scanning and start to load the related content.
You can now also opt-in for Breaking News Alerts from NZ Herald so you can be the first to know when major stories happen.
For Breaking News Alerts, simply update or install as above, then go into the main navigation and turn Breaking News Alerts ‘On’. You will be sent notifications to your device as a story breaks.
In the next few weeks our Android app will also be updated. We’ll let you know when this happens.
Simply update your app as above to access the new features, or download the NZ Herald app from the links below:
- iPhone App
- iPad App
For more information simply talk to you APN Account Manager or contact us now.
WEDNESDAY 05 SEPTEMBER, 2012
//: CREATIVE LAUNCH FOR NEW-LOOK HERALD
Monday 10 September welcomes the launch of The New Zealand Herald’s new compact format and redesign of the award-winning website, nzherald.co.nz – via the web, tablet and smart phone.
Commenting on the launch, Todd McLeay, Chief Operating Officer, APN New Zealand Media said the team is incredibly excited about revealing the new-look Herald, aimed at maintaining relevance in a changing media landscape.
“For 150 years the Herald has been here to shine the light on the important events and issues that have faced New Zealanders. We’ve celebrated the best and confronted the worst, and this is what we wanted to portray in our brand communications.”
DraftFCB Executive Creative Director Regan Grafton adds: “As the Herald adapts to the changing media landscape and needs of its readers, we wanted to celebrate the important role it has played throughout our country’s history.
“We took this insight and came up with a world first way of executing it. We used the NZ Herald's 50 million dollar printing press to create the animation for the launch on huge rolls of paper, similar to the old spinning carousels.” The DraftFCB creative team enlisted the help of the crew at Assembly to animate the entire ad on the printing press.
“It was a logistical nightmare to pull it off,” said Director Jonny Kofoed. “An electronic device had to be designed to plug into a camera to capture each individual frame as it passed through the press. We also had to experiment with thicker paperweights and different inks to overcome challenges with the paper tearing. “Yet the hard work was worth it. The end result is truly captivating and a great celebration of the new-look Herald.”
APN’s Todd McLeay said the team loved the idea of using the Herald’s printing press in the adverts because history has literally rolled off the press. "It’s the very foundation of our journey in connecting with our readers and symbolic of our movement forward. As New Zealand’s leading, multi-media news and entertainment brand we are now connecting with our readers in a variety of ways, yet the print press will always be at the heart of where it all started.”
Further launch activity for the new-look Herald incorporates TV, radio, magazine, billboards and online, including directing consumers to a microsite at www.nzherald.co.nz/themoreyouknow for more information.
The change marks a significant milestone in the Herald’s 150-year history, once again improving on the delivery of high quality journalism and content to New Zealanders.
The team that worked on the campaign includes:
James Mok - Group Executive Creative Director Australasia
Regan Grafton – Executive Creative Director
Kelly Lovelock – Senior Art Director
Peter Vegas – Senior Writer
Head of TV – Esther Watkins
TV Producer – Sascha Mortimer
Senior Account Director – Dom Henshall
Senior Account Manager – Sarah Raine
Account Executive – Ida Levick
Planning Director - David Thomason
Planner - Emma Popping
Media Director – Anne Lipsham
Media Planner/Buyer – Dan Currin, Michelle Heighway
PR General Manager – Angela Spain
Production Company - Assembly
Director – Jonny Kofoed
Typographer – Len Cheeseman
Executive Producer – Amanda Chambers
Technical Director – Rhys Dippie
Music – Nick Manders
Sound Design – Jon Cooper
Print Production Director – Eric Thompson
Printers - Original Print – Warren Fenning
NZ Herald - General Manager Operations – Dan Blackbourn
Todd MacLeay – Chief Operating Officer
Carin Hercock – Market Information Director
Karlee Lightbourne – Marketing Services Manager
Stephanie Gray – Business Marketing Manager
For further information please contact:
Angela Spain – DraftFCB
Ph – 356 6222 Cell – 021 851 391
MONDAY 03 SEPTEMBER, 2012
//: PUTTING SOME “GLOSS” ON THE NZ HERALD COMPACT LAUNCH
The first edition of the New Zealand Herald in compact format will include two new magazines – a special, commemorative glossy publication, The Magazine, which is being published to celebrate the launch of the new Herald, and Bite, a new weekly food and wellness magazine.
The new magazines and the first Herald compact hit the streets for the first time next Monday, September 10.
Olympic medalists, Lisa Carrington and Sarah Walker, star in a special photo shoot for the cover of The Magazine – capturing the essence of the publication which celebrates our country, our people, our achievements, talents and lifestyle.
“The Magazine is a snapshot of life in New Zealand. Its pages are full of reminders of why we are all lucky to live here,” said The Magazine editor Jane Phare.
“Just look at the determination on the faces of the kids we’ve photographed tearing around sports fields and courts, and there’ll no doubt be a new Lisa Carrington or Sarah Walker somewhere in the mix.”
The Magazine showcases some of the country’s best journalists and writers.
“The essays alone, like James McOnie’s funny take on Godzone, Peter Calder’s words on New Zealand coming of age, and Gilbert Wong’s take on Four Weddings and a funeral, are a delight to read,” says Phare.
Bite will be a weekly liftout magazine published with the Herald each Monday. Targeted at busy people who like to cook, Bite will be full of fresh, simple meal solutions to help you put good food on the table. The magazine also looks at new ways to ensure their health and wellbeing.
"Bite will be a bright little button at the start of the week, providing readers with a useful and accessible guide to creating balanced lifestyles", says Bite editor Jo Elwin, an experienced food publisher.
Regular contributors will include Chefs Al Brown, Geoff Scott and Bevan Smith, Celia Hay from the NZ school of Food and Wine and Masterchef winner Nadia Lim.
Readers can keep up to date with the evolution of the new weekday Herald by visiting www.nzherald.co.nz/themoreyouknow
For more information on the contents of this media release please contact:
Mob: 021 851 391