Newspaper Specifications

The New Zealand Herald, Weekend Herald, Herald on Sunday, APN Regional Newspapers, and all their inserted magazines mainly operate a modular ad system.

Modular advertising is a term used to describe ads that are based on standard fixed sizes and shapes rather than variable columns and centimetres.

Compact, Square Compact and Broadsheet pages are divided into modules, a Compact Page measuring 8x8 modules, a Square Compact 6x6 modules and a Broadsheet page 12x12.

Classified advertising in products such as HeraldHomes, Driven and HeraldJobs can be purchased on a column centimetre or per line basis.

Press Ready Material to be sent to copyteam@apn.co.nz      

Download technical specs


Compact Modular ad sizes (Non-stitched, 8x8 modules)

INCLUDING:

  • The New Zealand Herald Main Section (Early General News, World, Sport)
  • Monday to Thursday Daily Liftout (Business, Entertainment)*
  • Friday Daily Liftout (SuperSport, Entertainment)*
  • Herald on Sunday Main Section
  • Travel
  • Driven

*Stapled, not trimmed

Compact Size Modules Live (mm) HxW
Front Page Solus Set Size 50x254
Double Page Spread/Panorama 8x16 366x550
Double Page Spread Half Horizontal 4x16 182x550
Full Page 8x8 366x254
Half Page Vertical 8x4 366x126
Half Page Horizontal 4x8 182x254
Junior Page 6x6 274x190
Third Page Vertical 8x3 366x94
Third Page Horizontal 3x8 136x254
Third Page Island 5x4 228x126
Quarter Page Vertical 8x2 366x62
Quarter Page Horizontal 2x8 90x254
Quarter Page Island 4x4 182x126
Eighth Page Vertical 4x2 182x62
Eighth Page Horizontal 1x8 44x254
Eighth Page Island 2x4 90x126
Sixteenth Page Vertical 4x1 182x30
Sixteenth Page Horizontal 1x4 44x126
Square Small 2x2 90x62
Spot 1x1 44x30

Compact Modular ad sizes (Stitched and trimmed, 8x8 modules) 

INCLUDING:

  • TimeOut
  • The Business
  • Weekend
  • Living
Compact Size Modules Live (mm) HxW Trim (mm) HxW Bleed (mm) HxW
Front Page Solus 2x8 90x254 - -
Double Page Spread/Panorama 8x16 366x530 391x552 402x567
Double Page Spread Half Horizontal 4x16 182x530 - -
Full Page 8x8 366x254 - -
Full Page (to bleed) 8x8 366x254 391x276 402x291
Half Page Vertical 8x4 366x126 - -
Half Page Horizontal 4x8 182x254 - -
Junior Page 6x6 274x190 - -
Third Page Vertical 8x3 366x94 - -
Third Page Horizontal 3x8 136x254 - -
Third Page Island 5x4 228x126 - -
Quarter Page Vertical 8x2 366x62 - -
Quarter Page Horizontal 2x8 90x254 - -
Quarter Page Island 4x4 182x126 - -
Eighth Page Vertical 4x2 182x62 - -
Eighth Page Horizontal 1x8 44x254 - -
Eighth Page Island 2x4 90x126 - -
Sixteenth Page Vertical 4x1 182x30 - -
Sixteenth Page Horizontal 1x4 44x126 - -
Square Small 2x2 90x62 - -
Spot 1x1 44x30 - -


Viva

Compact Size Modules Live (mm) HxW Trim (mm) HxW Bleed (mm) HxW
Double Page Spread/Panorama 8x16 366x530 391x552 402x567
Double Page Spread Half Horizontal 4x16 182x530 n/a n/a
Full Page 8x8 366x254 391x276 402x291
Half Page Vertical 8x4 366x126 n/a n/a
Half Page Vertical (to bleed) 8x4 366x115* 391x137 402x152
Half Page Horizontal 4x8 182x254 n/a n/a
Half Page Horizontal (to bleed) 4x8 169.5x254* 194.5x276 205.5x291
Third Page Vertical 8x3 366x94 n/a n/a
Third Page Vertical (to bleed) 8x3 366x83* 391x105 402x120
Third Page Horizontal 3x8 136x254 n/a n/a
Third Page Horizontal (to bleed) 3x8 123.5x254* 148.5x276 159.5x291
Third Page Island 5x4 228x126 n/a n/a
Quarter Page Horizontal 2x8 90x254 n/a n/a
Quarter Page Horizontal (to bleed) 2x8 77.5x254* 102.5x276 113.5x291
Quarter Page Island 4x4 182x126 n/a n/a
Eighth Page Island 2x4 90x126 n/a n/a
Square Small 2x2 90x62 n/a n/a

*Live size for bleed bookings only

 

Viva Directory Sizes

Compact Size Modules Size (mm) HxW
Small Rectangle 2x1 90x30
Small Square 2x2 90x62
Sixteenth Page Horizontal 1x4 44x126
Eighth Page Island 2x4 90x126
Eighth Page Vertical 4x2 182x62
Eighth Page Horizontal 1x8 44x254
Quarter Page Vertical 8x2 366x62

Compact Classified ad sizes (37x7 col/cm)

INCLUDING:

  • HeraldHomes
  • Midweek HeraldHomes
  • Sunday Homes
  • Weekday Classified & Family Notices
  • Herald on Sunday Classified & Family Notices
  • Weekday Commercial Property

Classified Compact Widths 

Columns (mm) 1 2 3 4 5 6 7 8
Classified Compact (8-col) 33.5 68 103 137.5 174 206.5 241 275.5

Broadsheet Modular ad sizes (Non-stitched, 12x12 modules)

INCLUDING:

  • Weekend Herald Section A (Early General News, Review)
  • Weekend Herald Section B (World, Business, Sport, HeraldJobs)
Broadsheet Size Modules Live (mm) HxW
Front Page Solus Set Size 60x360
Double Page Spread/Panorama 12x24 550x786
Double Page Spread Half Horizontal 6x24 274x786
Full Page 12x12 550x382
Half Page Vertical 12x6 550x190
Half Page Horizontal 6x12 274x382
Junior Page 8x8 366x254
Third Page Vertical 12x4 550x126
Third Page Horizontal 4x12 182x382
Third Page Island 8x6 366x190
Quarter Page Vertical 12x3 550x94
Quarter Page Horizontal 3x12 136x382
Quarter Page Island 6x6 274x190
Sixth Page Vertical 12x2 550x62
Sixth Page Horizontal 2x12 90x382
Sixth Page Island 4x6 182x190
Eighth Page Island 3x6 136x190
Ninth Page Vertical 6x2 274x62
Ninth Page Horizontal 1x12 44x382
Ninth Page Island 2x6 90x190
Square Large 4x4 182x126
Square Medium 3x3 136x94
Square Small 2x2 90x62
Spot 1x1 44x30

Broadsheet Classified ad sizes (54x11 col/cm)

INCLUDING:

  • Weekend Herald Classified & Family Notices
  • Weekend Herald Commercial Property

Classified Broadsheet Widths (Saturday)

Columns (mm) 1 2 3 4 5 6 7 8 9 10 11
Classified Compact 11-col) 33.5 68 103 137.5 174 206.5 241 275.5 310 345 379.5

Square Compact Modular ad sizes (Stitched and trimmed, 6x6 modules)

Bite

Compact Size Modules Live (mm) HxW Trim (mm) HxW Bleed (mm) HxW
Double Page Spread 6x12 325x535 340x550 360x570
Full Page 6x6 325x260 340x275 360x295
Half Page Horizontal 3x6 161.5x260 169x275 189x295
Half Page Vertical 6x3 325x128.6 340x136 360x156
Third Page Horizontal 2x6 107x260 114.5x275 134.5x295
Third Page Vertical 6x2 325x84.8 - -
Rectangle Large 2x3 107x125 - -
Square Large 2x2 107x84.8 - -
Medium Vertical 2x1 107x41 - -

 

Element

Compact Size Modules Live (mm) HxW Trim (mm) HxW Bleed (mm) HxW
Double Page Spread 6x12 325x535 340x550 360x570
Full Page 6x6 325x260 340x275 360x295
Half Page Horizontal 3x6 161.5x260 169x275 189x295
Half Page Vertical 6x3 325x128.6 340x136 360x156
Third Page Horizontal 2x6 107x260 114.5x275 134.5x295
Third Page Vertical 6x2 325x84.8 - -
Square Large 2x2 107x84.8 - -
Medium Horizontal 1x2 52.5x84.8 - -
Medium Vertical 2x1 107x41 - -
Square Small 1x1 52.5x41 - -

 

Canvas Magazine Modular ad sizes (Stitched and trimmed, 6x6 modules)

Canvas Magazine Size Modules Non-bleed (mm) HxW Live (mm) HxW Trim (mm) HxW Bleed (mm) HxW
Double Page Spread

-

- 289x534 305x550 315x560
Full Page - - 289x259 305x275 315x285
Half Page Horizontal - 142x259 142x259 152x275 162x285
Half Page Vertical - - 289x128.2 -

-

Third Page Horizontal - 92x259 92x259 102x275 112x285
Third Page Vertical - 289x83.5 289x83.5 305x91.5 315x101.5
Strip Horizontal* 1x5 54x255 - - -
Strip Vertical* 5x1 287.1x46.2 - - -
Large Horizontal* 1x4 54x202.8 - - -
Large Vertical* 4x1 231.5x46.2 - - -
Square Large* 2x2 114x98.4 - - -
Medium Horizontal* 1x2 54x98.4 - - -
Medium Vertical* 2x1 114x46.2 - - -
Square Small* 1x1 54x46.2 - - -






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